How to connect Google Business Profile and Productboard
Create a New Scenario to Connect Google Business Profile and Productboard
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Productboard will be your first step. To do this, click "Choose an app," find Google Business Profile or Productboard, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Productboard Node
Next, click the plus (+) icon on the Google Business Profile node, select Productboard from the list of available apps, and choose the action you need from the list of nodes within Productboard.


Google Business Profile
⚙

Productboard


Authenticate Productboard
Now, click the Productboard node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Productboard settings. Authentication allows you to use Productboard through Latenode.
Configure the Google Business Profile and Productboard Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Productboard Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Productboard
Trigger on Webhook
⚙

Google Business Profile
⚙
⚙
Iterator
⚙
Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Productboard, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Productboard integration works as expected. Depending on your setup, data should flow between Google Business Profile and Productboard (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Productboard
Google Business Profile + Productboard + Slack: When a new or updated review is posted on Google Business Profile, a note is created in Productboard. A notification is then sent to a designated Slack channel to alert the product managers.
Productboard + Google Business Profile + Zendesk: When a new feature is requested in Productboard, a Zendesk ticket is created. This allows support to proactively address potential complaints regarding the feature on Google Business Profile.
Google Business Profile and Productboard integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories

About Productboard
Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.
Related categories
See how Latenode works
FAQ Google Business Profile and Productboard
How can I connect my Google Business Profile account to Productboard using Latenode?
To connect your Google Business Profile account to Productboard on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Productboard accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track feature requests from Google Business Profile reviews in Productboard?
Yes, you can! Latenode's flexible automation lets you forward insights from Google Business Profile reviews directly into Productboard as new feature requests, improving product decisions.
What types of tasks can I perform by integrating Google Business Profile with Productboard?
Integrating Google Business Profile with Productboard allows you to perform various tasks, including:
- Automatically create new Productboard features from positive Google Business Profile reviews.
- Sync Google Business Profile review sentiment with Productboard feature prioritization.
- Update Productboard feature status when Google Business Profile ratings change.
- Analyze review content in Google Business Profile with AI, updating Productboard insights.
- Trigger customer feedback requests via Google Business Profile based on Productboard releases.
How secure is my Google Business Profile data on Latenode?
Latenode employs enterprise-grade security measures, including encryption and access controls, to protect your Google Business Profile data.
Are there any limitations to the Google Business Profile and Productboard integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data before integration setup is not automatically synced.
- Rate limits imposed by the Google Business Profile API may affect high-volume data transfers.
- Customizable data transformations may require JavaScript knowledge for complex scenarios.