How to connect Google Business Profile and QuestionPro
Create a New Scenario to Connect Google Business Profile and QuestionPro
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or QuestionPro will be your first step. To do this, click "Choose an app," find Google Business Profile or QuestionPro, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the QuestionPro Node
Next, click the plus (+) icon on the Google Business Profile node, select QuestionPro from the list of available apps, and choose the action you need from the list of nodes within QuestionPro.


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Authenticate QuestionPro
Now, click the QuestionPro node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your QuestionPro settings. Authentication allows you to use QuestionPro through Latenode.
Configure the Google Business Profile and QuestionPro Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and QuestionPro Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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QuestionPro
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, QuestionPro, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and QuestionPro integration works as expected. Depending on your setup, data should flow between Google Business Profile and QuestionPro (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and QuestionPro
QuestionPro + Google Sheets + Google Business Profile: When a new survey response is received in QuestionPro, the answers are added to a Google Sheet for analysis. This analysis can then be used to trigger the creation of a post in Google Business Profile.
QuestionPro + Slack + Google Business Profile: When a new survey response is received in QuestionPro, the answers are checked for negative feedback. If found, a message is sent to a Slack channel and then a Google Business Profile reply is created for damage control.
Google Business Profile and QuestionPro integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About QuestionPro
Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.
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See how Latenode works
FAQ Google Business Profile and QuestionPro
How can I connect my Google Business Profile account to QuestionPro using Latenode?
To connect your Google Business Profile account to QuestionPro on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and QuestionPro accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger surveys based on Google Business Profile reviews?
Yes, you can! Use Latenode to automatically trigger QuestionPro surveys based on new Google Business Profile reviews. Get instant feedback and improve your customer satisfaction scores.
What types of tasks can I perform by integrating Google Business Profile with QuestionPro?
Integrating Google Business Profile with QuestionPro allows you to perform various tasks, including:
- Send surveys to customers after they leave a Google Business Profile review.
- Update Google Business Profile based on QuestionPro survey responses.
- Analyze sentiment from reviews and survey responses in one dashboard.
- Automatically alert the team to negative feedback via custom workflows.
- Create reports combining review data and survey statistics.
What Google Business Profile data can I access in Latenode?
Latenode gives you access to reviews, ratings, business details, and more. Use it to automate tasks and gain insights.
Are there any limitations to the Google Business Profile and QuestionPro integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Access to historical Google Business Profile review data is subject to Google's API policies.
- The number of QuestionPro surveys sent per month depends on your QuestionPro subscription.
- Real-time data syncing depends on the API request limits of both services.