How to connect Google Business Profile and ReachInbox
Create a New Scenario to Connect Google Business Profile and ReachInbox
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or ReachInbox will be your first step. To do this, click "Choose an app," find Google Business Profile or ReachInbox, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the ReachInbox Node
Next, click the plus (+) icon on the Google Business Profile node, select ReachInbox from the list of available apps, and choose the action you need from the list of nodes within ReachInbox.


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ReachInbox

Authenticate ReachInbox
Now, click the ReachInbox node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ReachInbox settings. Authentication allows you to use ReachInbox through Latenode.
Configure the Google Business Profile and ReachInbox Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and ReachInbox Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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ReachInbox
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, ReachInbox, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and ReachInbox integration works as expected. Depending on your setup, data should flow between Google Business Profile and ReachInbox (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and ReachInbox
Google Business Profile + ReachInbox + Slack: When a new positive review is posted on Google Business Profile, a thank you message is sent via ReachInbox to the reviewer, and a notification is sent to the marketing team in Slack.
ReachInbox + Google Business Profile + Google Sheets: Automatically save new leads found with ReachInbox, including their business address details obtained from Google Business Profile, into a new row in a Google Sheet.
Google Business Profile and ReachInbox integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About ReachInbox
ReachInbox + Latenode: Automate cold outreach & personalize follow-ups at scale. Trigger campaigns from new leads, scraped data, or CRM updates. Latenode manages complex logic (filtering, scheduling, AI content creation) while ReachInbox handles email sending. Optimize deliverability and engagement in automated workflows.
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See how Latenode works
FAQ Google Business Profile and ReachInbox
How can I connect my Google Business Profile account to ReachInbox using Latenode?
To connect your Google Business Profile account to ReachInbox on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and ReachInbox accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger ReachInbox campaigns from new Google Business Profile reviews?
Yes, you can! Use Latenode to automate personalized follow-ups in ReachInbox when new reviews are posted,boosting engagement and showing customers you value their feedback.
What types of tasks can I perform by integrating Google Business Profile with ReachInbox?
Integrating Google Business Profile with ReachInbox allows you to perform various tasks, including:
- Send personalized thank you messages via ReachInbox for positive GBP reviews.
- Create ReachInbox tasks to address negative feedback on your Google Business Profile.
- Automatically update ReachInbox contacts with new leads from Google Business Profile.
- Schedule promotional messages in ReachInbox based on Google Business Profile updates.
- Track campaign performance in ReachInbox triggered by GBP events.
Can I filter reviews by rating before triggering ReachInbox messages?
Yes, using Latenode's visual editor, you can filter reviews based on star rating and sentiment before triggering automated ReachInbox sequences.
Are there any limitations to the Google Business Profile and ReachInbox integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits on Google Business Profile API calls may affect high-volume workflows.
- ReachInbox features depend on your ReachInbox subscription plan.
- Real-time updates are subject to Google Business Profile API update frequency.