How to connect Google Business Profile and RingCentral
Create a New Scenario to Connect Google Business Profile and RingCentral
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or RingCentral will be your first step. To do this, click "Choose an app," find Google Business Profile or RingCentral, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the RingCentral Node
Next, click the plus (+) icon on the Google Business Profile node, select RingCentral from the list of available apps, and choose the action you need from the list of nodes within RingCentral.


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RingCentral


Authenticate RingCentral
Now, click the RingCentral node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your RingCentral settings. Authentication allows you to use RingCentral through Latenode.
Configure the Google Business Profile and RingCentral Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and RingCentral Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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RingCentral
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, RingCentral, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and RingCentral integration works as expected. Depending on your setup, data should flow between Google Business Profile and RingCentral (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and RingCentral
Google Business Profile + RingCentral + Slack: When a new or updated review is posted on Google Business Profile, a RingCentral SMS is sent to the business owner, and the review is posted in a designated Slack channel.
RingCentral + Google Business Profile + Zendesk: When a new missed call is detected in RingCentral, the automation searches Google Business Profile (if available) for the caller's information and creates a Zendesk ticket containing the missed call details and caller information.
Google Business Profile and RingCentral integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About RingCentral
Integrate RingCentral with Latenode to automate call logging, SMS alerts, and contact management. Trigger workflows based on call events, automatically updating records in other apps like CRMs or support tools. Use Latenode's visual editor and scripting nodes for customized call handling and data synchronization.
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See how Latenode works
FAQ Google Business Profile and RingCentral
How can I connect my Google Business Profile account to RingCentral using Latenode?
To connect your Google Business Profile account to RingCentral on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and RingCentral accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I log new Google reviews in RingCentral?
Yes, you can! Latenode lets you instantly trigger RingCentral messages for new Google Business Profile reviews, ensuring prompt responses and better customer engagement.
What types of tasks can I perform by integrating Google Business Profile with RingCentral?
Integrating Google Business Profile with RingCentral allows you to perform various tasks, including:
- Send RingCentral SMS alerts for new Google Business Profile reviews.
- Automatically update RingCentral contact details based on Google data.
- Log Google Business Profile insights in RingCentral call recordings.
- Trigger RingCentral calls when negative Google reviews are received.
- Create RingCentral tasks for addressing Google Business Profile feedback.
How does Latenode enhance Google Business Profile automation?
Latenode adds flexible logic, JavaScript, and AI to Google Business Profile workflows, going beyond simple integrations for custom automation.
Are there any limitations to the Google Business Profile and RingCentral integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data transfer is limited to API capabilities.
- Rate limits of Google Business Profile and RingCentral apply.
- Custom field mapping requires understanding data structures.