How to connect Google Business Profile and Salesforce
Create a New Scenario to Connect Google Business Profile and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Salesforce will be your first step. To do this, click "Choose an app," find Google Business Profile or Salesforce, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the Google Business Profile node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.


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Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Google Business Profile and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Salesforce
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Salesforce integration works as expected. Depending on your setup, data should flow between Google Business Profile and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Salesforce
Google Business Profile + Salesforce + Slack: When a new positive review is received on Google Business Profile, a new lead is created in Salesforce. The sales team is then notified in Slack to follow up with the lead.
Salesforce + Google Business Profile + Google Sheets: When a lead is updated in Salesforce, the Google Business Profile performance data is fetched and logged to a Google Sheet for tracking lead conversion against profile performance. This allows for detailed analysis of marketing effectiveness.
Google Business Profile and Salesforce integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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See how Latenode works
FAQ Google Business Profile and Salesforce
How can I connect my Google Business Profile account to Salesforce using Latenode?
To connect your Google Business Profile account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Salesforce leads from new Google Business Profile reviews?
Yes, you can! With Latenode, automatically create Salesforce leads from positive Google Business Profile reviews. Leverage no-code blocks and custom JavaScript to filter and prioritize leads, saving time and improving response rate.
What types of tasks can I perform by integrating Google Business Profile with Salesforce?
Integrating Google Business Profile with Salesforce allows you to perform various tasks, including:
- Create new Salesforce contacts from Google Business Profile form submissions.
- Update Salesforce opportunities based on Google Business Profile review sentiment.
- Log Google Business Profile interactions within corresponding Salesforce accounts.
- Send personalized follow-up emails via Salesforce after positive reviews.
- Trigger Salesforce tasks when Google Business Profile listing information changes.
How does Latenode handle Google Business Profile API rate limits?
Latenode's advanced queueing system manages Google Business Profile API rate limits. Optimize workflows and prevent errors through intelligent request scheduling.
Are there any limitations to the Google Business Profile and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Business Profile to Salesforce may require custom scripting.
- Advanced sentiment analysis of reviews requires third-party AI integration.
- Real-time synchronization depends on the Google Business Profile API's polling frequency.