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Automatically engage with new Google Business Profile reviewers via personalized emails using Sendgrid. Latenode's visual editor and affordable execution pricing make it easy to scale your outreach and improve customer satisfaction.
Connect Google Business Profile and Sendgrid in minutes with Latenode.
Create Google Business Profile to Sendgrid workflow
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Create a New Scenario to Connect Google Business Profile and Sendgrid
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Sendgrid will be your first step. To do this, click "Choose an app," find Google Business Profile or Sendgrid, and select the appropriate trigger to start the scenario.
Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.
Google Business Profile
Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendgrid Node
Next, click the plus (+) icon on the Google Business Profile node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.
Google Business Profile
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Sendgrid
Authenticate Sendgrid
Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.
Configure the Google Business Profile and Sendgrid Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Sendgrid Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Sendgrid
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Business Profile, Sendgrid, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Sendgrid integration works as expected. Depending on your setup, data should flow between Google Business Profile and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + Sendgrid + Slack: When a new review is posted on Google Business Profile, an email alert is sent via Sendgrid to the business owner, and a summary of the review is posted to a Slack channel.
Sendgrid + Google Business Profile + Google Sheets: This automation logs email campaign performance data from Sendgrid (specifically opens and clicks) alongside Google Business Profile review data in a Google Sheet for consolidated reporting.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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How can I connect my Google Business Profile account to Sendgrid using Latenode?
To connect your Google Business Profile account to Sendgrid on Latenode, follow these steps:
Can I automatically send email updates for new Google Business Profile reviews?
Yes, you can! Latenode allows you to instantly trigger Sendgrid emails for new Google Business Profile reviews, keeping you informed and ready to engage customers, leveraging AI-powered sentiment analysis.
What types of tasks can I perform by integrating Google Business Profile with Sendgrid?
Integrating Google Business Profile with Sendgrid allows you to perform various tasks, including:
How secure is connecting Google Business Profile to Latenode?
Latenode uses industry-standard encryption and secure authentication protocols to ensure your Google Business Profile data is protected. We prioritize your data security.
Are there any limitations to the Google Business Profile and Sendgrid integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: