Google Business Profile and Sendgrid Integration

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Automatically engage with new Google Business Profile reviewers via personalized emails using Sendgrid. Latenode's visual editor and affordable execution pricing make it easy to scale your outreach and improve customer satisfaction.

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Google Business Profile

Sendgrid

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Business Profile and Sendgrid

Create a New Scenario to Connect Google Business Profile and Sendgrid

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Sendgrid will be your first step. To do this, click "Choose an app," find Google Business Profile or Sendgrid, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node

Select the Google Business Profile node from the app selection panel on the right.

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Google Business Profile

Configure the Google Business Profile

Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Business Profile

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Connect Google Business Profile

Sign In

Run node once

Add the Sendgrid Node

Next, click the plus (+) icon on the Google Business Profile node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.

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Authenticate Sendgrid

Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.

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Configure the Google Business Profile and Sendgrid Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Sendgrid Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Business Profile and Sendgrid Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Business Profile, Sendgrid, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Sendgrid integration works as expected. Depending on your setup, data should flow between Google Business Profile and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Business Profile and Sendgrid

Google Business Profile + Sendgrid + Slack: When a new review is posted on Google Business Profile, an email alert is sent via Sendgrid to the business owner, and a summary of the review is posted to a Slack channel.

Sendgrid + Google Business Profile + Google Sheets: This automation logs email campaign performance data from Sendgrid (specifically opens and clicks) alongside Google Business Profile review data in a Google Sheet for consolidated reporting.

Google Business Profile and Sendgrid integration alternatives

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

See how Latenode works

FAQ Google Business Profile and Sendgrid

How can I connect my Google Business Profile account to Sendgrid using Latenode?

To connect your Google Business Profile account to Sendgrid on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Business Profile and click on "Connect".
  • Authenticate your Google Business Profile and Sendgrid accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically send email updates for new Google Business Profile reviews?

Yes, you can! Latenode allows you to instantly trigger Sendgrid emails for new Google Business Profile reviews, keeping you informed and ready to engage customers, leveraging AI-powered sentiment analysis.

What types of tasks can I perform by integrating Google Business Profile with Sendgrid?

Integrating Google Business Profile with Sendgrid allows you to perform various tasks, including:

  • Send welcome emails to customers who leave positive Google Business Profile reviews.
  • Notify your team via email of any negative reviews on Google Business Profile.
  • Automatically send coupon codes to customers who mention specific keywords.
  • Track the impact of email campaigns on Google Business Profile engagement.
  • Create personalized email sequences based on Google Business Profile ratings.

How secure is connecting Google Business Profile to Latenode?

Latenode uses industry-standard encryption and secure authentication protocols to ensure your Google Business Profile data is protected. We prioritize your data security.

Are there any limitations to the Google Business Profile and Sendgrid integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Business Profile and Sendgrid may affect workflow execution.
  • Advanced formatting of emails is limited by Sendgrid’s template capabilities.
  • Access to historical Google Business Profile data is restricted by Google's API.

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