How to connect Google Business Profile and SendPulse
Create a New Scenario to Connect Google Business Profile and SendPulse
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or SendPulse will be your first step. To do this, click "Choose an app," find Google Business Profile or SendPulse, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the SendPulse Node
Next, click the plus (+) icon on the Google Business Profile node, select SendPulse from the list of available apps, and choose the action you need from the list of nodes within SendPulse.


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SendPulse


Authenticate SendPulse
Now, click the SendPulse node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your SendPulse settings. Authentication allows you to use SendPulse through Latenode.
Configure the Google Business Profile and SendPulse Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and SendPulse Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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SendPulse
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, SendPulse, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and SendPulse integration works as expected. Depending on your setup, data should flow between Google Business Profile and SendPulse (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and SendPulse
Google Business Profile + SendPulse + Slack: When a new review is posted on Google Business Profile, a thank you email is sent via SendPulse, and a notification is posted to a Slack channel.
SendPulse + Google Business Profile + Google Sheets: When a subscriber event occurs in SendPulse, their email address is used to update the corresponding row in Google Sheets. If a row isn't found, a new row is added containing the data. Any profile updates are reflected to the Google Business Profile.
Google Business Profile and SendPulse integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About SendPulse
Use SendPulse in Latenode for automated email & SMS marketing. Trigger campaigns based on real-time events, segment contacts dynamically, and personalize messages using data from any app. Automate list cleaning and optimize send times in response to user behavior. Connect SendPulse to any data source for smarter, event-driven communication workflows.
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See how Latenode works
FAQ Google Business Profile and SendPulse
How can I connect my Google Business Profile account to SendPulse using Latenode?
To connect your Google Business Profile account to SendPulse on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and SendPulse accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger email campaigns from new Google Business Profile reviews using SendPulse?
Yes, you can! With Latenode, automate SendPulse email campaigns triggered by new Google Business Profile reviews. Respond instantly and nurture customer relationships, leveraging Latenode's real-time automation.
What types of tasks can I perform by integrating Google Business Profile with SendPulse?
Integrating Google Business Profile with SendPulse allows you to perform various tasks, including:
- Automatically send SMS updates about new Google Business Profile posts.
- Add new Google Business Profile reviewers to a SendPulse mailing list.
- Send personalized thank you emails via SendPulse to new reviewers.
- Update SendPulse contact information with Google Business Profile data.
- Trigger email campaigns based on Google Business Profile question responses.
What Google Business Profile data can I access within Latenode?
You can access posts, reviews, questions, and other business information using Latenode. Use this data to trigger communications in SendPulse.
Are there any limitations to the Google Business Profile and SendPulse integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data prior to integration setup isn't automatically synced.
- Rate limits apply to Google Business Profile API calls, impacting data refresh frequency.
- Custom field mapping requires careful setup to ensure data consistency.