How to connect Google Business Profile and Serper
Create a New Scenario to Connect Google Business Profile and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Serper will be your first step. To do this, click "Choose an app," find Google Business Profile or Serper, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Google Business Profile node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Google Business Profile and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Serper integration works as expected. Depending on your setup, data should flow between Google Business Profile and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Serper
Serper + Google Sheets + Google Business Profile: This automation retrieves keyword rankings from Serper's Google Search API, updates the rankings in a Google Sheet, and then retrieves business profile information from Google Business Profile to update the same Google Sheet with current business info.
Google Business Profile + Slack: When a new review is posted or an existing review is updated on your Google Business Profile, a notification is sent to a designated Slack channel, keeping you informed about your business's online reputation.
Google Business Profile and Serper integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Google Business Profile and Serper
How can I connect my Google Business Profile account to Serper using Latenode?
To connect your Google Business Profile account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track local SEO keywords using Google Business Profile and Serper?
Yes, you can! Latenode lets you automate keyword tracking combining Google Business Profile insights with Serper's SERP analysis. Schedule checks and get alerted to ranking changes.
What types of tasks can I perform by integrating Google Business Profile with Serper?
Integrating Google Business Profile with Serper allows you to perform various tasks, including:
- Monitor keyword rankings of your Google Business Profile listings automatically.
- Analyze competitor keyword strategies based on Serper data.
- Generate reports on local search visibility and performance.
- Automate updates to your Google Business Profile based on keyword trends.
- Track changes in search engine results pages (SERPs) for local queries.
Can I automate review sentiment analysis for my Google Business Profile?
Yes! Use Latenode to pull reviews via Google Business Profile, analyze sentiment with AI, and get instant alerts for negative feedback.
Are there any limitations to the Google Business Profile and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Serper's API usage is subject to their rate limits.
- Google Business Profile API has daily request quotas.
- Historical data retrieval may be restricted by Google Business Profile's API policies.