How to connect Google Business Profile and Shippo
Create a New Scenario to Connect Google Business Profile and Shippo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Shippo will be your first step. To do this, click "Choose an app," find Google Business Profile or Shippo, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shippo Node
Next, click the plus (+) icon on the Google Business Profile node, select Shippo from the list of available apps, and choose the action you need from the list of nodes within Shippo.


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Shippo

Authenticate Shippo
Now, click the Shippo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shippo settings. Authentication allows you to use Shippo through Latenode.
Configure the Google Business Profile and Shippo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Shippo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Shippo
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Shippo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Shippo integration works as expected. Depending on your setup, data should flow between Google Business Profile and Shippo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Shippo
Google Business Profile + Shippo + Google Sheets: When a new order is placed via Google Business Profile (presumably using data collected or linked there), Shippo creates an order. Shippo's order creation then triggers adding a row to a Google Sheet, tracking the order and shipping costs.
Shippo + Google Business Profile + Slack: When a new shipping label is created in Shippo, the flow finds the order. If the order has delivery issues, a message is sent to a dedicated Slack channel to alert store managers.
Google Business Profile and Shippo integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Shippo
Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.
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See how Latenode works
FAQ Google Business Profile and Shippo
How can I connect my Google Business Profile account to Shippo using Latenode?
To connect your Google Business Profile account to Shippo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Shippo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate shipment creation after a positive Google review?
Yes! Use Latenode to trigger Shippo shipment creation based on positive Google Business Profile reviews. Automate logistics and show customers you value their feedback. Scale your business easily!
What types of tasks can I perform by integrating Google Business Profile with Shippo?
Integrating Google Business Profile with Shippo allows you to perform various tasks, including:
- Create Shippo shipments when a new positive Google review is received.
- Send customized thank-you notes with shipped orders, triggered by Google reviews.
- Update order status in Google Business Profile from Shippo tracking data.
- Log shipment details in a spreadsheet based on review sentiment.
- Alert customer service for negative reviews before shipping problematic orders.
What Google Business Profile data can I access in Latenode workflows?
You can access review content, ratings, customer names, and timestamps to create personalized automated workflows in Latenode.
Are there any limitations to the Google Business Profile and Shippo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile review data is not automatically imported.
- Real-time updates depend on Google Business Profile's API rate limits.
- Advanced custom shipping logic may require Javascript coding in Latenode.