How to connect Google Business Profile and Shopify
Create a New Scenario to Connect Google Business Profile and Shopify
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Shopify will be your first step. To do this, click "Choose an app," find Google Business Profile or Shopify, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shopify Node
Next, click the plus (+) icon on the Google Business Profile node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.


Google Business Profile
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Shopify


Authenticate Shopify
Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.
Configure the Google Business Profile and Shopify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Shopify Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Shopify
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Shopify integration works as expected. Depending on your setup, data should flow between Google Business Profile and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Shopify
Google Business Profile + Slack: When a customer asks a question via Google Business Profile in a review, send a notification to a Slack channel so the team can respond promptly.
Shopify + Google Business Profile + Klaviyo: When a new product is added to Shopify, create a post on Google Business Profile promoting the new product, and send a promotional email via Klaviyo to subscribers.
Google Business Profile and Shopify integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Shopify
Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.
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See how Latenode works
FAQ Google Business Profile and Shopify
How can I connect my Google Business Profile account to Shopify using Latenode?
To connect your Google Business Profile account to Shopify on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Shopify accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Shopify product descriptions using Google Business Profile reviews?
Yes, you can! Latenode's AI blocks analyze reviews and update descriptions. This keeps your product listings fresh and reflects customer sentiment—automatically improving sales conversions.
What types of tasks can I perform by integrating Google Business Profile with Shopify?
Integrating Google Business Profile with Shopify allows you to perform various tasks, including:
- Syncing product details from Shopify to Google Business Profile posts.
- Automatically creating Shopify discount codes based on GBP reviews.
- Triggering email marketing campaigns for new GBP followers.
- Monitoring GBP Q&A and updating Shopify FAQs.
- Aggregating Shopify sales data into GBP performance reports.
How can I monitor Google Business Profile reviews inside Latenode?
Latenode provides real-time review monitoring with automated sentiment analysis. Get instant notifications and trigger actions based on review content.
Are there any limitations to the Google Business Profile and Shopify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Business Profile is limited.
- Customizable reporting features are subject to API data availability.
- Complex data transformations may require JavaScript coding.