How to connect Google Business Profile and Slack
Create a New Scenario to Connect Google Business Profile and Slack
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Slack will be your first step. To do this, click "Choose an app," find Google Business Profile or Slack, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Slack Node
Next, click the plus (+) icon on the Google Business Profile node, select Slack from the list of available apps, and choose the action you need from the list of nodes within Slack.


Google Business Profile
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Slack


Authenticate Slack
Now, click the Slack node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Slack settings. Authentication allows you to use Slack through Latenode.
Configure the Google Business Profile and Slack Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Slack Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Slack
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Slack, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Slack integration works as expected. Depending on your setup, data should flow between Google Business Profile and Slack (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Slack
Google Business Profile + Google Sheets + Slack: When a new review is posted on a Google Business Profile, the review details are added to a Google Sheet. A notification is then sent to a Slack channel to alert the team.
Slack + AI Agent + Google Business Profile: When positive feedback is posted to a Slack channel, an AI Agent summarizes the feedback and posts the summary to the Google Business Profile as a new post.
Google Business Profile and Slack integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Slack
Send Slack messages and automate channel updates directly from Latenode workflows. Get instant alerts on critical events, share data insights, or trigger actions based on user input. Centralize notifications and approvals by combining Slack with databases, CRMs, and AI models within a scalable, low-code environment.
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See how Latenode works
FAQ Google Business Profile and Slack
How can I connect my Google Business Profile account to Slack using Latenode?
To connect your Google Business Profile account to Slack on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Slack accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Slack notifications for new Google Business Profile reviews?
Yes, you can! Latenode's visual builder makes it easy to trigger Slack alerts when new reviews appear,ensuring you never miss important customer feedback. Respond faster and improve service!
What types of tasks can I perform by integrating Google Business Profile with Slack?
Integrating Google Business Profile with Slack allows you to perform various tasks, including:
- Receive instant Slack notifications for new Google Business Profile reviews.
- Post Google Business Profile updates directly to a dedicated Slack channel.
- Share positive review highlights in a Slack channel for team recognition.
- Create tasks in task management tools from negative Google Business Profile reviews.
- Automatically send thank you messages in Slack for positive Google Business Profile reviews.
HowdoIautomateSlackmessagesbasedonmyGoogleBusinessProfileratings?
Use Latenode’s visual editor to create a flow: trigger on new reviews, filter by rating, and send custom Slack messages for each rating level.
Are there any limitations to the Google Business Profile and Slack integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data before integration setup isn't automatically synced.
- Rate limits imposed by Google Business Profile and Slack APIs may affect high-volume workflows.
- Custom JavaScript code required for highly specific or complex data transformations.