How to connect Google Business Profile and Softr
Create a New Scenario to Connect Google Business Profile and Softr
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Softr will be your first step. To do this, click "Choose an app," find Google Business Profile or Softr, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Softr Node
Next, click the plus (+) icon on the Google Business Profile node, select Softr from the list of available apps, and choose the action you need from the list of nodes within Softr.


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Softr


Authenticate Softr
Now, click the Softr node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Softr settings. Authentication allows you to use Softr through Latenode.
Configure the Google Business Profile and Softr Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Softr Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Softr
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Softr, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Softr integration works as expected. Depending on your setup, data should flow between Google Business Profile and Softr (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Softr
Google Business Profile + Slack: Whenever a new review is posted on Google Business Profile, a notification is sent to a designated Slack channel.
Google Business Profile + Airtable + Softr: When a Google Business Profile is updated, the new information is logged in Airtable, and then the Softr website is updated with that data.
Google Business Profile and Softr integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Softr
Use Softr in Latenode to build custom web apps and client portals, then automate data flow between them and your backend. Update Softr content via Latenode workflows triggered by external events or scheduled tasks. Simplify app deployment and maintenance; connect it to other services for a seamless user experience.
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See how Latenode works
FAQ Google Business Profile and Softr
How can I connect my Google Business Profile account to Softr using Latenode?
To connect your Google Business Profile account to Softr on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Softr accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Softr content from Google Business Profile reviews?
Yes, you can! Latenode's advanced logic and no-code blocks automate content updates in Softr based on new Google Business Profile reviews, saving you time and ensuring your website stays current.
What types of tasks can I perform by integrating Google Business Profile with Softr?
Integrating Google Business Profile with Softr allows you to perform various tasks, including:
- Automatically displaying new Google Business Profile reviews on your Softr website.
- Triggering personalized thank-you emails via Softr for positive reviews.
- Updating Softr database fields when your Google Business Profile info changes.
- Creating Softr support tickets based on negative Google Business Profile feedback.
- Tracking Google Business Profile review sentiment directly within your Softr dashboards.
How often does Latenode sync Google Business Profile data?
Latenode offers real-time and scheduled data synchronization, customizable to meet your specific update frequency needs and automation goals.
Are there any limitations to the Google Business Profile and Softr integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Softr may affect high-volume data transfers.
- Custom Softr components may require adjustments for seamless integration.
- Complex data transformations might necessitate JavaScript or AI-assisted steps.