How to connect Google Business Profile and Square
Create a New Scenario to Connect Google Business Profile and Square
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Square will be your first step. To do this, click "Choose an app," find Google Business Profile or Square, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Square Node
Next, click the plus (+) icon on the Google Business Profile node, select Square from the list of available apps, and choose the action you need from the list of nodes within Square.


Google Business Profile
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Square


Authenticate Square
Now, click the Square node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Square settings. Authentication allows you to use Square through Latenode.
Configure the Google Business Profile and Square Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Square Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Square
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Square, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Square integration works as expected. Depending on your setup, data should flow between Google Business Profile and Square (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Square
Square + Google Business Profile + Slack: When a new payment is received in Square, check if the customer has a service listed on Google Business Profile. If the service exists, send a notification in Slack.
Square + Google Business Profile + QuickBooks: When a new payment is received in Square, create or update the customer in QuickBooks. Then, create an invoice in QuickBooks for the Square transaction, associating it with the customer and related Google Business Profile services.
Google Business Profile and Square integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Square
Automate Square tasks in Latenode: sync payments with accounting, trigger fulfillment on successful transactions, and send custom invoices based on CRM data. Use visual workflows to connect Square with other apps, add logic with JS, and scale without step limits. Streamline finance operations.
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See how Latenode works
FAQ Google Business Profile and Square
How can I connect my Google Business Profile account to Square using Latenode?
To connect your Google Business Profile account to Square on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Square accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Square sales data within Google Business Profile reviews?
Yes, you can! Latenode's custom logic and data transformation let you analyze Square sales trends alongside customer reviews for deeper business insights.
What types of tasks can I perform by integrating Google Business Profile with Square?
Integrating Google Business Profile with Square allows you to perform various tasks, including:
- Automatically update Google Business Profile based on Square sales data.
- Send thank-you messages to customers after a Square transaction.
- Track popular products from Square in Google Business Profile posts.
- Create reports combining Square sales and Google Business Profile reviews.
- Alert your team to negative reviews triggered by specific Square transactions.
Can I automate review responses based on Square purchase history?
Yes, Latenode allows you to trigger personalized review responses using Square data, improving customer engagement and satisfaction.
Are there any limitations to the Google Business Profile and Square integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on API rate limits of both platforms.
- Complex data transformations might require JavaScript knowledge.
- Historical data migration may need custom scripting.