How to connect Google Business Profile and Squarespace
Create a New Scenario to Connect Google Business Profile and Squarespace
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Squarespace will be your first step. To do this, click "Choose an app," find Google Business Profile or Squarespace, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Squarespace Node
Next, click the plus (+) icon on the Google Business Profile node, select Squarespace from the list of available apps, and choose the action you need from the list of nodes within Squarespace.


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Squarespace


Authenticate Squarespace
Now, click the Squarespace node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Squarespace settings. Authentication allows you to use Squarespace through Latenode.
Configure the Google Business Profile and Squarespace Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Squarespace Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Squarespace
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Squarespace, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Squarespace integration works as expected. Depending on your setup, data should flow between Google Business Profile and Squarespace (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Squarespace
Google Business Profile + Squarespace + Slack: When a customer leaves a positive review (above 3 stars) on your Google Business Profile, this automation will post the review to your Squarespace website and send a notification to your team in Slack.
Squarespace + Google Sheets + Google Business Profile: Track new blog posts from Squarespace in a Google Sheet. Then, use the blog post title and a link to create a new post in the latest news section of your Google Business Profile.
Google Business Profile and Squarespace integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Squarespace
Automate Squarespace content management within Latenode. Trigger workflows on new posts or updates, then sync data to databases, social media, or email lists. Simplify website updates and marketing campaigns with automated data flows. Use Latenode's visual editor for flexible, scalable automation without code.
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FAQ Google Business Profile and Squarespace
How can I connect my Google Business Profile account to Squarespace using Latenode?
To connect your Google Business Profile account to Squarespace on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Squarespace accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate posting Squarespace blog content to Google Business Profile?
Yes, you can! Latenode lets you auto-post blog updates to Google Business Profile. Benefit from increased visibility and drive more traffic using automated content sharing workflows.
What types of tasks can I perform by integrating Google Business Profile with Squarespace?
Integrating Google Business Profile with Squarespace allows you to perform various tasks, including:
- Automatically posting new blog entries as Google Business Profile updates.
- Syncing customer reviews from Google Business Profile to a Squarespace page.
- Updating your Google Business Profile when Squarespace product details change.
- Creating backups of Google Business Profile data in your Squarespace storage.
- Triggering email campaigns from Squarespace based on Google Business Profile events.
What Google Business Profile data can I access in Latenode?
Latenode provides access to reviews, insights, posts, and other key Google Business Profile data, allowing advanced automation.
Are there any limitations to the Google Business Profile and Squarespace integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Squarespace APIs may affect workflow speed.
- Complex data transformations may require JavaScript knowledge.
- Initial setup requires understanding of both Google Business Profile and Squarespace data structures.