How to connect Google Business Profile and Strava
Create a New Scenario to Connect Google Business Profile and Strava
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Strava will be your first step. To do this, click "Choose an app," find Google Business Profile or Strava, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Strava Node
Next, click the plus (+) icon on the Google Business Profile node, select Strava from the list of available apps, and choose the action you need from the list of nodes within Strava.


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Strava


Authenticate Strava
Now, click the Strava node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Strava settings. Authentication allows you to use Strava through Latenode.
Configure the Google Business Profile and Strava Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Strava Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Strava
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Strava, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Strava integration works as expected. Depending on your setup, data should flow between Google Business Profile and Strava (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Strava
Strava + Google Sheets + Google Business Profile: Track popular Strava activities by logging them into a Google Sheet. Then, automatically create a Google Business Profile post highlighting these local favorite spots for fitness enthusiasts.
Strava + Google Business Profile + Slack: When a user completes a Strava activity, automatically create a post on Google Business Profile showcasing their achievement and then notify team members in a dedicated Slack channel about the update.
Google Business Profile and Strava integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Strava
Bring Strava data into Latenode to track fitness activity as part of wellness programs or location-based workflows. Automatically log workout data, trigger follow-up actions based on performance metrics, or send personalized messages. Latenode enables complex automation without code, combining Strava with other apps for custom solutions.
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See how Latenode works
FAQ Google Business Profile and Strava
How can I connect my Google Business Profile account to Strava using Latenode?
To connect your Google Business Profile account to Strava on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Strava accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post Strava activity summaries to my Google Business Profile?
Yes, you can! Use Latenode to automatically post workout summaries. Keep your audience engaged with your active lifestyle using automated updates and visual content.
What types of tasks can I perform by integrating Google Business Profile with Strava?
Integrating Google Business Profile with Strava allows you to perform various tasks, including:
- Schedule Google Business Profile posts based on Strava activity milestones.
- Update your Google Business Profile when you achieve personal bests on Strava.
- Create location-based promotions on Google Business Profile tied to Strava routes.
- Track customer engagement on Google Business Profile related to fitness content.
- Send automated thank you messages to new Google Business Profile followers.
Can I use JavaScript code to customize data formatting from Strava?
Yes, Latenode's JavaScript blocks allow complete control. Format data, add logic, and create custom messages before posting to Google Business Profile.
Are there any limitations to the Google Business Profile and Strava integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile posting is subject to Google's content policies.
- Strava API rate limits may affect the frequency of data retrieval.
- Historical Strava data may require custom scripting for retrieval.