How to connect Google Business Profile and Tools
Create a New Scenario to Connect Google Business Profile and Tools
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Tools will be your first step. To do this, click "Choose an app," find Google Business Profile or Tools, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Tools Node
Next, click the plus (+) icon on the Google Business Profile node, select Tools from the list of available apps, and choose the action you need from the list of nodes within Tools.


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Authenticate Tools
Now, click the Tools node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tools settings. Authentication allows you to use Tools through Latenode.
Configure the Google Business Profile and Tools Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Tools Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Tools
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Tools, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Tools integration works as expected. Depending on your setup, data should flow between Google Business Profile and Tools (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Tools
Google Business Profile + Tools + Slack: When a new review is posted on your Google Business Profile, Latenode will check your Tools Key-Value storage for a pre-written response. If found, the response is posted to the review; otherwise, a Slack notification is sent alerting you to respond manually.
Tools + Google Business Profile + Google Sheets: Track updates to your Google Business Profile performed via Tools. Each time a maintenance task is performed using Tools, details are added as a new row in a Google Sheet.
Google Business Profile and Tools integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Tools
Use Tools inside Latenode to automate tasks that lack native integrations. Control applications via UI automation, extract data from complex websites, and then pipe the results into other services. Add custom logic with JavaScript for precise control, scaling processes affordably with Latenode's usage-based pricing.
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FAQ Google Business Profile and Tools
How can I connect my Google Business Profile account to Tools using Latenode?
To connect your Google Business Profile account to Tools on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Tools accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update my Google Business Profile based on Tools data?
Yes, you can! Latenode's visual editor makes it easy to create workflows that sync data, saving time and ensuring your Google Business Profile always reflects the latest information from your Tools database.
What types of tasks can I perform by integrating Google Business Profile with Tools?
Integrating Google Business Profile with Tools allows you to perform various tasks, including:
- Automatically updating business hours on Google Business Profile.
- Creating posts on Google Business Profile based on new Tools entries.
- Sending review requests to customers after project completion in Tools.
- Monitoring Google Business Profile reviews and logging them in Tools.
- Updating product or service listings on Google Business Profile.
How secure is my Google Business Profile data when using Latenode?
Latenode employs robust security measures, including encryption and secure authentication, to protect your Google Business Profile and Tools data during integration and workflow execution.
Are there any limitations to the Google Business Profile and Tools integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the Google Business Profile API rate limits.
- Some advanced Tools features might require custom JavaScript code.
- Initial setup requires administrator privileges for both Google Business Profile and Tools.