How to connect Google Business Profile and Twilio
Create a New Scenario to Connect Google Business Profile and Twilio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Twilio will be your first step. To do this, click "Choose an app," find Google Business Profile or Twilio, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Twilio Node
Next, click the plus (+) icon on the Google Business Profile node, select Twilio from the list of available apps, and choose the action you need from the list of nodes within Twilio.


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Authenticate Twilio
Now, click the Twilio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twilio settings. Authentication allows you to use Twilio through Latenode.
Configure the Google Business Profile and Twilio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Twilio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Twilio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Twilio integration works as expected. Depending on your setup, data should flow between Google Business Profile and Twilio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Twilio
Google Business Profile + Twilio + Google Sheets: When a new or updated review is posted on Google Business Profile, a thank you message is sent via Twilio to the reviewer (if contact info is available). The review details and message status are then logged in a Google Sheet.
Twilio + Google Business Profile + Zendesk: When a customer sends a text message to Twilio, the flow searches Google Business Profile for relevant information to answer the question. If no relevant information is found, a new support ticket is created in Zendesk.
Google Business Profile and Twilio integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Twilio
Use Twilio in Latenode to automate SMS notifications or build call workflows. Send appointment reminders, track delivery status, or verify users via code. Combine Twilio with other apps in Latenode's visual editor, adding logic and AI to scale your communication automation without complex coding.
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See how Latenode works
FAQ Google Business Profile and Twilio
How can I connect my Google Business Profile account to Twilio using Latenode?
To connect your Google Business Profile account to Twilio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Twilio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS appointment reminders using new Google Business Profile leads?
Yes, you can! Latenode's visual editor makes it easy to trigger Twilio SMS messages when new leads appear in Google Business Profile. Improve customer engagement with automated reminders.
What types of tasks can I perform by integrating Google Business Profile with Twilio?
Integrating Google Business Profile with Twilio allows you to perform various tasks, including:
- Send SMS confirmations for bookings made via Google Business Profile.
- Alert business owners of new Google reviews via SMS.
- Automate follow-up messages after a customer interaction.
- Distribute promotional offers to local customers via SMS.
- Notify staff of urgent inquiries received through Google.
How do I handle Google Business Profile API rate limits in Latenode?
Latenode provides built-in tools for managing API rate limits. Use the delay node and error handling to build resilient workflows.
Are there any limitations to the Google Business Profile and Twilio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- SMS message delivery is subject to Twilio's availability and policies.
- Google Business Profile data retrieval depends on the accuracy of data.
- Complex workflows require careful planning to manage associated costs.