How to connect Google Business Profile and Vapi
Create a New Scenario to Connect Google Business Profile and Vapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Vapi will be your first step. To do this, click "Choose an app," find Google Business Profile or Vapi, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Vapi Node
Next, click the plus (+) icon on the Google Business Profile node, select Vapi from the list of available apps, and choose the action you need from the list of nodes within Vapi.


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Vapi


Authenticate Vapi
Now, click the Vapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Vapi settings. Authentication allows you to use Vapi through Latenode.
Configure the Google Business Profile and Vapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Vapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Vapi
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Vapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Vapi integration works as expected. Depending on your setup, data should flow between Google Business Profile and Vapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Vapi
Google Business Profile + Vapi + Slack: When a new review is posted on your Google Business Profile, Vapi will call the reviewer to thank them for their feedback. A notification is then sent to a Slack channel to inform the team.
Google Business Profile + Vapi + OpenAI ChatGPT: Vapi calls potential customers found via Google Business Profile searches. The call is then summarized by ChatGPT and saved for future reference.
Google Business Profile and Vapi integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Vapi
Use Vapi in Latenode to validate and standardize address data. Ensure accurate deliveries and prevent errors by cleaning addresses directly within your workflows. Vapi integration inside Latenode makes data cleaning repeatable and scalable without extra coding. Automate address verification as part of lead gen, order processing, or CRM upkeep.
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FAQ Google Business Profile and Vapi
How can I connect my Google Business Profile account to Vapi using Latenode?
To connect your Google Business Profile account to Vapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Vapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate booking confirmations via Google Business Profile and Vapi?
Yes, you can! Latenode's visual editor simplifies integrating Google Business Profile updates with Vapi's voice capabilities, ensuring prompt confirmations and improved customer experience.
What types of tasks can I perform by integrating Google Business Profile with Vapi?
Integrating Google Business Profile with Vapi allows you to perform various tasks, including:
- Automatically calling new customers who leave a positive Google review.
- Sending a voice message when a new booking is created on Google Business Profile.
- Notifying the business owner of negative reviews via an automated phone call.
- Initiating a follow-up call to customers after a visit tracked via Google.
- Confirming appointment details via voice for Google Business Profile events.
How can I trigger Vapi calls based on Google Business Profile reviews?
Latenode allows you to create workflows that trigger Vapi calls when new reviews are posted, enabling immediate responses or follow-ups, using no-code blocks or custom JavaScript.
Are there any limitations to the Google Business Profile and Vapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Vapi call costs are separate and depend on your Vapi subscription plan.
- Google Business Profile API usage is subject to Google's rate limits.
- Initial setup requires understanding of both Google Business Profile and Vapi API keys.