How to connect Google Business Profile and Wachete
Create a New Scenario to Connect Google Business Profile and Wachete
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Wachete will be your first step. To do this, click "Choose an app," find Google Business Profile or Wachete, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wachete Node
Next, click the plus (+) icon on the Google Business Profile node, select Wachete from the list of available apps, and choose the action you need from the list of nodes within Wachete.


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Authenticate Wachete
Now, click the Wachete node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wachete settings. Authentication allows you to use Wachete through Latenode.
Configure the Google Business Profile and Wachete Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Wachete Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Wachete
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Wachete, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Wachete integration works as expected. Depending on your setup, data should flow between Google Business Profile and Wachete (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Wachete
Google Business Profile + Slack: When a new or updated review is posted on Google Business Profile, a notification is sent to a specified Slack channel to alert the business owner.
Wachete + Google Business Profile + Gmail: Wachete monitors competitor Google Business Profile listings for changes. When a notification is triggered, a summary report of the changes is emailed via Gmail.
Google Business Profile and Wachete integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Wachete
Use Wachete in Latenode to monitor website changes and trigger automated actions. Get notified of price drops, content updates, or competitor activity, then use Latenode to update databases, send alerts, or adjust strategies – all visually. Automate critical responses faster than ever.
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See how Latenode works
FAQ Google Business Profile and Wachete
How can I connect my Google Business Profile account to Wachete using Latenode?
To connect your Google Business Profile account to Wachete on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Wachete accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I monitor my competitor's Google Business Profile for changes?
Yes, you can! Latenode allows you to automate Wachete to track changes to competitor profiles and trigger alerts for review changes or new offers, improving your competitive strategy.
What types of tasks can I perform by integrating Google Business Profile with Wachete?
Integrating Google Business Profile with Wachete allows you to perform various tasks, including:
- Get alerts about new Google Business Profile reviews.
- Track changes to your Google Business Profile description.
- Monitor competitor's Google Business Profile for updates.
- Automatically archive Google Business Profile data for analysis.
- Receive notifications about negative reviews and respond promptly.
Can I trigger Wachete scans based on Google Business Profile updates?
Yes! Use Latenode to trigger Wachete scans when new reviews appear, ensuring you’re always up-to-date on your online reputation.
Are there any limitations to the Google Business Profile and Wachete integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API call limits on Google Business Profile may affect large-scale data extraction.
- Wachete's free plan has limitations on the number of monitored pages.
- Real-time monitoring depends on the polling frequency set within Wachete.