How to connect Google Business Profile and Wave
Create a New Scenario to Connect Google Business Profile and Wave
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Wave will be your first step. To do this, click "Choose an app," find Google Business Profile or Wave, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wave Node
Next, click the plus (+) icon on the Google Business Profile node, select Wave from the list of available apps, and choose the action you need from the list of nodes within Wave.


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Authenticate Wave
Now, click the Wave node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wave settings. Authentication allows you to use Wave through Latenode.
Configure the Google Business Profile and Wave Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Wave Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Wave, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Wave integration works as expected. Depending on your setup, data should flow between Google Business Profile and Wave (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Wave
Google Business Profile + Wave + Slack: When a new review is received in Google Business Profile, an invoice is created in Wave for the customer (if they don't already have one). A notification with the review details and invoice link is sent to a Slack channel.
Wave + Google Business Profile + Google Sheets: When a new invoice is created in Wave, the customer details are extracted and a new row is added to a Google Sheet for marketing purposes. A post is then created on the Google Business Profile to announce new offers.
Google Business Profile and Wave integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Wave
Use Wave in Latenode to automate payment reminders and subscription management. Connect Wave to your CRM or database to trigger personalized emails or SMS based on payment status. Latenode’s visual editor makes it simple to build complex billing workflows and handle edge cases without code, ensuring timely payments and reducing churn.
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See how Latenode works
FAQ Google Business Profile and Wave
How can I connect my Google Business Profile account to Wave using Latenode?
To connect your Google Business Profile account to Wave on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Wave accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using Google Business Profile and Wave integration?
Yes, easily! Latenode lets you automate data transfer, linking ad spend from Wave to Google Business Profile metrics, delivering powerful ROI insights, all without code.
What types of tasks can I perform by integrating Google Business Profile with Wave?
Integrating Google Business Profile with Wave allows you to perform various tasks, including:
- Automatically creating Wave invoices from new Google Business Profile leads.
- Tracking advertising costs from Wave against lead generation in Google Business Profile.
- Sending payment reminders in Wave based on Google Business Profile review activity.
- Generating monthly revenue reports in Wave using Google Business Profile insights.
- Updating customer contact information in Wave from Google Business Profile data.
How do I automate report generation from Google Business Profile?
Latenode automates report creation, merging Google Business Profile data with Wave's financial insights, offering customized, shareable reports.
Are there any limitations to the Google Business Profile and Wave integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the Google Business Profile and Wave API availability.
- Complex calculations might require custom JavaScript code for advanced transformations.
- Historical data import might be limited by the API's data retention policies.