How to connect Google Business Profile and Webflow
Create a New Scenario to Connect Google Business Profile and Webflow
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Webflow will be your first step. To do this, click "Choose an app," find Google Business Profile or Webflow, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Webflow Node
Next, click the plus (+) icon on the Google Business Profile node, select Webflow from the list of available apps, and choose the action you need from the list of nodes within Webflow.


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Webflow

Authenticate Webflow
Now, click the Webflow node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Webflow settings. Authentication allows you to use Webflow through Latenode.
Configure the Google Business Profile and Webflow Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Webflow Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Webflow
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Webflow, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Webflow integration works as expected. Depending on your setup, data should flow between Google Business Profile and Webflow (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Webflow
Google Business Profile + Webflow + Slack: When a new positive review is posted on Google Business Profile, a new collection item is created in Webflow to display the review on the website. A notification is then sent to a Slack channel to alert the team.
Webflow + Google Business Profile + Airtable: When a new form is submitted on Webflow, the information is used to update contact information in Google Business Profile and create a new record in Airtable for logging purposes.
Google Business Profile and Webflow integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Webflow
Use Webflow with Latenode to automate website updates and content workflows. Trigger flows on form submissions, CMS changes, or e-commerce events. Send data to other apps, generate reports, and manage content—all automated. Extend Webflow's capabilities with Latenode's code blocks, AI, and browser automation features for advanced control.
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See how Latenode works
FAQ Google Business Profile and Webflow
How can I connect my Google Business Profile account to Webflow using Latenode?
To connect your Google Business Profile account to Webflow on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Webflow accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Webflow CMS from new Google reviews?
Yes, with Latenode! Automatically update Webflow CMS when you receive new Google Business Profile reviews. Use no-code blocks or JavaScript for advanced formatting, saving time and ensuring fresh content.
What types of tasks can I perform by integrating Google Business Profile with Webflow?
Integrating Google Business Profile with Webflow allows you to perform various tasks, including:
- Create Webflow CMS items from new Google Business Profile reviews.
- Update Webflow site content with Google Business Profile post updates.
- Trigger form submissions in Webflow based on Google Business Profile events.
- Send alerts when Google Business Profile reviews fall below a threshold.
- Schedule automated content updates between Google and Webflow.
How do I handle errors between Google Business Profile and Webflow?
Latenode's error handling allows you to define custom logic for failures. Use built-in tools or JavaScript for advanced retry and notification strategies.
Are there any limitations to the Google Business Profile and Webflow integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Webflow APIs may affect workflow speed.
- Complex data transformations may require JavaScript or AI for optimal performance.
- Changes to Google Business Profile or Webflow API structures may require workflow updates.