How to connect Google Business Profile and WhatConverts
Create a New Scenario to Connect Google Business Profile and WhatConverts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or WhatConverts will be your first step. To do this, click "Choose an app," find Google Business Profile or WhatConverts, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatConverts Node
Next, click the plus (+) icon on the Google Business Profile node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.


Google Business Profile
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WhatConverts


Authenticate WhatConverts
Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.
Configure the Google Business Profile and WhatConverts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and WhatConverts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WhatConverts
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and WhatConverts integration works as expected. Depending on your setup, data should flow between Google Business Profile and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and WhatConverts
WhatConverts + Google Business Profile + Google Sheets: When a new lead is registered in WhatConverts, and that lead is attributed to a Google Business Profile interaction, the details of the lead and the interaction are logged in a Google Sheet for tracking ad campaign performance.
WhatConverts + Google Business Profile + Slack: When a new lead is created in WhatConverts and is attributed to a Google Business Profile interaction, send a notification to a Slack channel, alerting the team to the new lead source.
Google Business Profile and WhatConverts integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About WhatConverts
Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.
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See how Latenode works
FAQ Google Business Profile and WhatConverts
How can I connect my Google Business Profile account to WhatConverts using Latenode?
To connect your Google Business Profile account to WhatConverts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and WhatConverts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad campaign conversions from Google Business Profile in WhatConverts?
Yes, you can! Latenode’s visual editor lets you map data for detailed conversion tracking, giving you clear ROI insights with no coding needed.
What types of tasks can I perform by integrating Google Business Profile with WhatConverts?
Integrating Google Business Profile with WhatConverts allows you to perform various tasks, including:
- Track phone calls from Google Business Profile in WhatConverts.
- Log form submissions as leads within WhatConverts.
- Attribute offline conversions to Google Business Profile campaigns.
- Analyze which Google Business Profile keywords generate the most leads.
- Automatically update lead information in WhatConverts from Google Business Profile.
How can I automate reporting on Google Business Profile data?
With Latenode, you can schedule automated reports on key metrics, combining Google Business Profile data with WhatConverts lead insights.
Are there any limitations to the Google Business Profile and WhatConverts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration before the integration setup isn't supported.
- Data synchronization relies on the APIs of both Google Business Profile and WhatConverts.
- Custom field mapping may require JavaScript knowledge for advanced transformations.