How to connect Google Business Profile and WhatsApp Personal Account
Create a New Scenario to Connect Google Business Profile and WhatsApp Personal Account
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or WhatsApp Personal Account will be your first step. To do this, click "Choose an app," find Google Business Profile or WhatsApp Personal Account, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Personal Account Node
Next, click the plus (+) icon on the Google Business Profile node, select WhatsApp Personal Account from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Personal Account.


Google Business Profile
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WhatsApp Personal Account


Authenticate WhatsApp Personal Account
Now, click the WhatsApp Personal Account node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Personal Account settings. Authentication allows you to use WhatsApp Personal Account through Latenode.
Configure the Google Business Profile and WhatsApp Personal Account Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and WhatsApp Personal Account Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WhatsApp Personal Account
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, WhatsApp Personal Account, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and WhatsApp Personal Account integration works as expected. Depending on your setup, data should flow between Google Business Profile and WhatsApp Personal Account (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and WhatsApp Personal Account
Google Business Profile + Google Sheets + WhatsApp Personal Account: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet, and a WhatsApp message is sent to the business owner notifying them of the new review.
WhatsApp Personal Account + AI Agent + Google Business Profile: When a new message is received via WhatsApp, the AI Agent analyzes the message. If the message contains positive feedback, the AI Agent summarizes it and posts it as a new update on the Google Business Profile.
Google Business Profile and WhatsApp Personal Account integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About WhatsApp Personal Account
Automate WhatsApp Personal Account messaging within Latenode to send notifications, gather data, or provide basic support. Build visual workflows triggered by events, then enrich or route message data to other apps. Scale customer interactions without complex code and per-step costs—use Latenode to connect WhatsApp to your business.
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See how Latenode works
FAQ Google Business Profile and WhatsApp Personal Account
How can I connect my Google Business Profile account to WhatsApp Personal Account using Latenode?
To connect your Google Business Profile account to WhatsApp Personal Account on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and WhatsApp Personal Account accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send new Google review notifications to WhatsApp?
Yes! Latenode allows automated notifications via custom logic, ensuring swift responses & higher engagement. Benefit from instant alerts about new Google reviews on your WhatsApp.
What types of tasks can I perform by integrating Google Business Profile with WhatsApp Personal Account?
Integrating Google Business Profile with WhatsApp Personal Account allows you to perform various tasks, including:
- Send new review notifications directly to a WhatsApp number.
- Automatically share Google Business Profile updates on WhatsApp.
- Create a WhatsApp group for responding to GBP customer queries.
- Forward appointment requests to a dedicated WhatsApp contact.
- Log new review details in a WhatsApp chat for team review.
What Google Business Profile actions trigger workflows in Latenode?
New reviews, question updates, and listing changes can trigger workflows, automating responses and data management within Latenode's flexible environment.
Are there any limitations to the Google Business Profile and WhatsApp Personal Account integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- WhatsApp Personal Account has messaging limits to prevent spam.
- Google Business Profile API rate limits may affect high-volume workflows.
- Some advanced GBP data points aren't available via the standard API.