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Automatically respond to Google Business Profile inquiries via WhatsApp Personal Account. Latenode’s visual editor simplifies complex logic, while affordable execution-based pricing helps scale without overspending.
Connect Google Business Profile and WhatsApp Personal Account in minutes with Latenode.
Create Google Business Profile to WhatsApp Personal Account workflow
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Google Business Profile
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or WhatsApp Personal Account will be your first step. To do this, click "Choose an app," find Google Business Profile or WhatsApp Personal Account, and select the appropriate trigger to start the scenario.

Select the Google Business Profile node from the app selection panel on the right.

Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Business Profile node, select WhatsApp Personal Account from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Personal Account.

Google Business Profile
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WhatsApp Personal Account
Now, click the WhatsApp Personal Account node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Personal Account settings. Authentication allows you to use WhatsApp Personal Account through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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WhatsApp Personal Account
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response
After configuring Google Business Profile, WhatsApp Personal Account, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and WhatsApp Personal Account integration works as expected. Depending on your setup, data should flow between Google Business Profile and WhatsApp Personal Account (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + Google Sheets + WhatsApp Personal Account: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet, and a WhatsApp message is sent to the business owner notifying them of the new review.
WhatsApp Personal Account + AI Agent + Google Business Profile: When a new message is received via WhatsApp, the AI Agent analyzes the message. If the message contains positive feedback, the AI Agent summarizes it and posts it as a new update on the Google Business Profile.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About WhatsApp Personal Account
Automate WhatsApp Personal Account messaging within Latenode to send notifications, gather data, or provide basic support. Build visual workflows triggered by events, then enrich or route message data to other apps. Scale customer interactions without complex code and per-step costs—use Latenode to connect WhatsApp to your business.
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How can I connect my Google Business Profile account to WhatsApp Personal Account using Latenode?
To connect your Google Business Profile account to WhatsApp Personal Account on Latenode, follow these steps:
Can I send new Google review notifications to WhatsApp?
Yes! Latenode allows automated notifications via custom logic, ensuring swift responses & higher engagement. Benefit from instant alerts about new Google reviews on your WhatsApp.
What types of tasks can I perform by integrating Google Business Profile with WhatsApp Personal Account?
Integrating Google Business Profile with WhatsApp Personal Account allows you to perform various tasks, including:
What Google Business Profile actions trigger workflows in Latenode?
New reviews, question updates, and listing changes can trigger workflows, automating responses and data management within Latenode's flexible environment.
Are there any limitations to the Google Business Profile and WhatsApp Personal Account integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: