How to connect Google Business Profile and Woodpecker
Create a New Scenario to Connect Google Business Profile and Woodpecker
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Woodpecker will be your first step. To do this, click "Choose an app," find Google Business Profile or Woodpecker, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Woodpecker Node
Next, click the plus (+) icon on the Google Business Profile node, select Woodpecker from the list of available apps, and choose the action you need from the list of nodes within Woodpecker.


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Woodpecker

Authenticate Woodpecker
Now, click the Woodpecker node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Woodpecker settings. Authentication allows you to use Woodpecker through Latenode.
Configure the Google Business Profile and Woodpecker Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Woodpecker Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Woodpecker
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Woodpecker, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Woodpecker integration works as expected. Depending on your setup, data should flow between Google Business Profile and Woodpecker (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Woodpecker
Google Business Profile + Woodpecker + Slack: When a new or updated review is posted on Google Business Profile, a follow-up email is sent via Woodpecker to the reviewer using their contact information (if available). A notification is then sent to a designated Slack channel to alert the sales team about the new review and the automated follow-up.
Google Business Profile + Woodpecker + HubSpot: When a new lead comes through Google Business Profile (e.g., via a message or booking), a prospect is created or updated in Woodpecker. Engagement data from the Woodpecker email campaign is then logged as a note in HubSpot against the corresponding contact.
Google Business Profile and Woodpecker integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Woodpecker
Use Woodpecker in Latenode to automate personalized email outreach at scale. Trigger Woodpecker campaigns from any Latenode workflow (e.g., new CRM leads) and track results. Enrich contact data, personalize messages with AI, and route follow-ups based on engagement. All visually, with full Javascript customization if needed.
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See how Latenode works
FAQ Google Business Profile and Woodpecker
How can I connect my Google Business Profile account to Woodpecker using Latenode?
To connect your Google Business Profile account to Woodpecker on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Woodpecker accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically trigger email campaigns based on Google review scores?
Yes, you can! Latenode allows you to trigger personalized Woodpecker email sequences based on Google Business Profile reviews, improving engagement and addressing feedback efficiently.
What types of tasks can I perform by integrating Google Business Profile with Woodpecker?
Integrating Google Business Profile with Woodpecker allows you to perform various tasks, including:
- Send follow-up emails after a customer leaves a positive review.
- Update contact information in Woodpecker from new Google Business Profile leads.
- Create personalized outreach campaigns based on location data.
- Monitor review sentiment and automatically send targeted email responses.
- Track campaign performance based on Google Business Profile engagement.
How often does Latenode sync data between Google Business Profile and Woodpecker?
Latenode offers flexible sync schedules, from real-time triggers to scheduled updates, adapting to your specific automation needs.
Are there any limitations to the Google Business Profile and Woodpecker integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Woodpecker APIs still apply.
- Custom field mapping may require JavaScript for advanced transformations.
- Historical data migration from Google Business Profile to Woodpecker isn't automated.