How to connect Google Business Profile and Wrike
Create a New Scenario to Connect Google Business Profile and Wrike
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Wrike will be your first step. To do this, click "Choose an app," find Google Business Profile or Wrike, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wrike Node
Next, click the plus (+) icon on the Google Business Profile node, select Wrike from the list of available apps, and choose the action you need from the list of nodes within Wrike.


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Wrike


Authenticate Wrike
Now, click the Wrike node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wrike settings. Authentication allows you to use Wrike through Latenode.
Configure the Google Business Profile and Wrike Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Wrike Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Wrike
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Wrike, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Wrike integration works as expected. Depending on your setup, data should flow between Google Business Profile and Wrike (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Wrike
Google Business Profile + Wrike + Slack: When a new review is submitted on Google Business Profile, a task is created in Wrike to address the review. A notification is then sent to a designated Slack channel to alert the marketing team.
Wrike + Google Sheets + Google Business Profile: When a task is marked as completed in Wrike, the Google Sheet used for reporting is updated with the task details. This update triggers a post on Google Business Profile to share news or updates related to the completed task.
Google Business Profile and Wrike integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Wrike
Automate Wrike project updates and task assignments directly from other apps using Latenode. Sync data between Wrike and your CRM, database, or calendar. Create custom triggers based on project status changes and automate reporting. Latenode provides flexible integration with no-code tools or custom JavaScript, allowing you to tailor Wrike workflows without step limits.
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FAQ Google Business Profile and Wrike
How can I connect my Google Business Profile account to Wrike using Latenode?
To connect your Google Business Profile account to Wrike on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Wrike accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Wrike tasks from new Google Business Profile reviews?
Yes, you can! Latenode allows you to automatically trigger Wrike task creation from new Google Business Profile reviews, ensuring prompt follow-up. Improve response times and customer satisfaction effortlessly.
What types of tasks can I perform by integrating Google Business Profile with Wrike?
Integrating Google Business Profile with Wrike allows you to perform various tasks, including:
- Create Wrike tasks for negative Google Business Profile reviews.
- Update Wrike tasks when a Google Business Profile review is resolved.
- Track Google Business Profile review volume directly in Wrike.
- Send weekly summaries of Google Business Profile activity to Wrike.
- Create new Wrike projects for Google Business Profile location expansions.
How does Latenode handle Google Business Profile API rate limits?
Latenode intelligently manages Google Business Profile API rate limits using queueing and error handling, preventing workflow interruptions and ensuring reliable data transfer.
Are there any limitations to the Google Business Profile and Wrike integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data retrieval may be limited by the API.
- Attachments from Google Business Profile reviews are not directly supported in Wrike task creation.
- Custom field mapping between Google Business Profile and Wrike may require JavaScript transformations.