How to connect Google Business Profile and Zapier
Create a New Scenario to Connect Google Business Profile and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Zapier will be your first step. To do this, click "Choose an app," find Google Business Profile or Zapier, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zapier Node
Next, click the plus (+) icon on the Google Business Profile node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.


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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Google Business Profile and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Zapier integration works as expected. Depending on your setup, data should flow between Google Business Profile and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Zapier
Google Business Profile + Slack: Whenever a new or updated review is posted on a Google Business Profile, a message is sent to a designated Slack channel to notify the team.
Google Business Profile + Google Sheets: Captures new or updated Google Business Profile reviews and automatically saves the review data, such as rating, content, and reviewer name, into a Google Sheets spreadsheet.
Google Business Profile and Zapier integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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FAQ Google Business Profile and Zapier
How can I connect my Google Business Profile account to Zapier using Latenode?
To connect your Google Business Profile account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate review responses?
Yes, you can! Latenode enables advanced logic and AI for personalized review responses, enhancing customer engagement beyond basic Zapier workflows.
What types of tasks can I perform by integrating Google Business Profile with Zapier?
Integrating Google Business Profile with Zapier allows you to perform various tasks, including:
- Automatically creating new Google Business Profile posts from new blog content.
- Adding new leads from Zapier to Google Business Profile as potential customers.
- Updating Google Business Profile hours based on changes in a scheduling app.
- Sending SMS notifications via Zapier for new Google Business Profile reviews.
- Backing up Google Business Profile data to a spreadsheet via Zapier.
What Google Business Profile data can I access within Latenode?
Latenode provides access to business details, customer reviews, post analytics, and more, enhancing Zapier workflows with richer data.
Are there any limitations to the Google Business Profile and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- API rate limits apply, depending on your Google Business Profile and Zapier plans.
- Real-time updates depend on the polling frequency of Zapier triggers.