How to connect Google Business Profile and Zendesk Sell
Create a New Scenario to Connect Google Business Profile and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Zendesk Sell will be your first step. To do this, click "Choose an app," find Google Business Profile or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the Google Business Profile node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.


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Zendesk Sell

Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the Google Business Profile and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zendesk Sell
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Google Business Profile and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Zendesk Sell
Google Business Profile + Slack: When a new positive review is posted on Google Business Profile, a notification is sent to a designated Slack channel, alerting the sales team.
Zendesk Sell + Google Sheets + Google Business Profile: When a deal is updated in Zendesk Sell (specifically, when it's closed), the deal information is added to a Google Sheet for tracking. Afterwards, a post is created on Google Business Profile showcasing the successful deal.
Google Business Profile and Zendesk Sell integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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FAQ Google Business Profile and Zendesk Sell
How can I connect my Google Business Profile account to Zendesk Sell using Latenode?
To connect your Google Business Profile account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zendesk Sell leads from new Google Business Profile reviews?
Yes, you can! Latenode allows you to automate lead creation from positive reviews, instantly notifying your sales team, and using AI to summarize feedback for faster follow-up.
What types of tasks can I perform by integrating Google Business Profile with Zendesk Sell?
Integrating Google Business Profile with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell leads from positive Google Business Profile reviews.
- Update Zendesk Sell contact information based on Google Business Profile data.
- Send SMS notifications to sales reps about new positive reviews.
- Analyze review sentiment and update deal stages in Zendesk Sell automatically.
- Trigger follow-up tasks in Zendesk Sell based on review content.
How to fetch business hours from Google Business Profile with Latenode?
Use the Google Business Profile node and the "Get Location" action. The node's output contains all the location's details, including its business hours.
Are there any limitations to the Google Business Profile and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Zendesk Sell APIs may affect high-volume workflows.
- Custom fields in Zendesk Sell require precise mapping to corresponding Google Business Profile data.
- Changes to Google Business Profile or Zendesk Sell API structures may require workflow adjustments.