How to connect Google Business Profile and Zoho CRM
Create a New Scenario to Connect Google Business Profile and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Zoho CRM will be your first step. To do this, click "Choose an app," find Google Business Profile or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Google Business Profile node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.


Google Business Profile
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Zoho CRM


Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Google Business Profile and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Business Profile and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Zoho CRM
Google Business Profile + Zoho CRM + Google Sheets: When a new review is submitted on Google Business Profile, a new lead is created or updated in Zoho CRM, and the review details are logged in a Google Sheet for reporting and analysis.
Zoho CRM + Google Business Profile + Slack: When a deal is closed in Zoho CRM, the Google Business Profile description is updated to reflect the success, and a message is sent to a dedicated Slack channel to congratulate the team.
Google Business Profile and Zoho CRM integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Google Business Profile and Zoho CRM
How can I connect my Google Business Profile account to Zoho CRM using Latenode?
To connect your Google Business Profile account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create CRM contacts from new Google Business Profile reviews?
Yes, you can! Latenode allows you to instantly create Zoho CRM contacts from positive Google Business Profile reviews, enhancing lead management with automated, customizable workflows.
What types of tasks can I perform by integrating Google Business Profile with Zoho CRM?
Integrating Google Business Profile with Zoho CRM allows you to perform various tasks, including:
- Create new Zoho CRM leads from Google Business Profile inquiries.
- Update contact information in Zoho CRM based on Google Business Profile data.
- Send thank-you emails via Zoho CRM for positive Google Business Profile reviews.
- Track Google Business Profile review sentiment within Zoho CRM.
- Automatically log new Google Business Profile posts in Zoho CRM.
How do I handle multiple Google Business Profile locations in Latenode?
Latenode supports connecting and managing multiple Google Business Profile locations. Use data mapping to direct information from each location to the appropriate Zoho CRM records.
Are there any limitations to the Google Business Profile and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the Google Business Profile API's update frequency.
- Custom field mapping requires familiarity with both Google Business Profile and Zoho CRM data structures.
- Complex workflow logic may necessitate basic JavaScript knowledge for advanced customization.