Google Calendar and Facebook Conversions Integration

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Automatically track leads from scheduled Google Calendar events in Facebook Conversions. Latenode's visual editor makes it simple to customize data mapping, plus affordable pricing helps you scale lead tracking as your business grows.

Swap Apps

Google Calendar

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Calendar and Facebook Conversions

Create a New Scenario to Connect Google Calendar and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Calendar, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Calendar or Facebook Conversions will be your first step. To do this, click "Choose an app," find Google Calendar or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Google Calendar Node

Select the Google Calendar node from the app selection panel on the right.

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Google Calendar

Configure the Google Calendar

Click on the Google Calendar node to configure it. You can modify the Google Calendar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Calendar

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Connect Google Calendar

Sign In

Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Google Calendar node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Google Calendar

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Google Calendar

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Configure the Google Calendar and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions

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Facebook Conversions Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Google Calendar and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Facebook Conversions

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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Calendar, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Calendar and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Google Calendar and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Calendar and Facebook Conversions

Google Calendar + Zoom + Facebook Conversions: When a new or modified event is detected in Google Calendar, a Zoom meeting is created. Once the meeting has ended, Facebook Conversions is updated with event data.

Facebook Conversions + Google Calendar + Google Sheets: When a conversion event is received from Facebook Conversions, a follow-up call is scheduled in Google Calendar. A new row is added to Google Sheets to log the event and the scheduled call.

Google Calendar and Facebook Conversions integration alternatives

About Google Calendar

Sync Google Calendar with other apps in Latenode to automate scheduling tasks. Create events from CRM data, send reminders via SMS, or update project management tools based on calendar changes. Latenode's visual editor simplifies these workflows, offering scalable, no-code customization, plus advanced JS options when needed.

Related categories

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Google Calendar and Facebook Conversions

How can I connect my Google Calendar account to Facebook Conversions using Latenode?

To connect your Google Calendar account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Calendar and click on "Connect".
  • Authenticate your Google Calendar and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track event RSVPs as Facebook conversion events using Google Calendar and Facebook Conversions integration?

Yes, you can! Latenode’s flexible logic allows precise tracking. Gain insights into event engagement, optimizing ad spend based on real-world attendance.

What types of tasks can I perform by integrating Google Calendar with Facebook Conversions?

Integrating Google Calendar with Facebook Conversions allows you to perform various tasks, including:

  • Automatically creating Facebook Custom Audiences from Google Calendar invitees.
  • Logging event attendance as conversions in Facebook for ad optimization.
  • Triggering Facebook lead ads when a new event is created in Google Calendar.
  • Updating Facebook event details whenever Google Calendar events are modified.
  • Sending personalized Facebook messages based on Google Calendar event reminders.

Can I use JavaScript to transform data between Google Calendar and Facebook Conversions?

Yes! Latenode provides full JavaScript support, enabling complex data transformations and custom logic beyond simple field mappings.

Are there any limitations to the Google Calendar and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the polling intervals set for each app.
  • Complex data transformations may require some JavaScript coding knowledge.
  • Historical data migration from Google Calendar to Facebook Conversions requires custom workflow design.

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