How to connect Google Calendar and Instagram for Business
Create a New Scenario to Connect Google Calendar and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Calendar, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Calendar or Instagram for Business will be your first step. To do this, click "Choose an app," find Google Calendar or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Google Calendar Node
Select the Google Calendar node from the app selection panel on the right.

Google Calendar
Configure the Google Calendar
Click on the Google Calendar node to configure it. You can modify the Google Calendar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Google Calendar node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Google Calendar and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Calendar and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Google Calendar
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Calendar, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Calendar and Instagram for Business integration works as expected. Depending on your setup, data should flow between Google Calendar and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Calendar and Instagram for Business
Google Calendar + Instagram for Business + Slack: When a new event is created in Google Calendar, create a photo post on Instagram for Business promoting the event, then send a message to a Slack channel with a link to the Instagram post.
Instagram for Business + Google Calendar + Google Sheets: When a new media is posted to Instagram for Business, get its insights, create an event in Google Calendar to schedule follow-up content, and log the media's performance data in Google Sheets.
Google Calendar and Instagram for Business integration alternatives
About Google Calendar
Sync Google Calendar with other apps in Latenode to automate scheduling tasks. Create events from CRM data, send reminders via SMS, or update project management tools based on calendar changes. Latenode's visual editor simplifies these workflows, offering scalable, no-code customization, plus advanced JS options when needed.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Google Calendar and Instagram for Business
How can I connect my Google Calendar account to Instagram for Business using Latenode?
To connect your Google Calendar account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Calendar and click on "Connect".
- Authenticate your Google Calendar and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post Instagram photos when I have free time in my calendar?
Yes, you can! Latenode lets you automate posts based on your Google Calendar schedule. Optimize your Instagram presence effortlessly with timely content, driven by your actual availability.
What types of tasks can I perform by integrating Google Calendar with Instagram for Business?
Integrating Google Calendar with Instagram for Business allows you to perform various tasks, including:
- Automatically posting Instagram stories about upcoming events.
- Creating Instagram posts based on Google Calendar event details.
- Sending direct messages upon event creation or updates.
- Tracking event attendance via Instagram engagement metrics.
- Pausing ad campaigns during personal calendar events.
What kind of calendar data can I access on Latenode?
Latenode allows you to access event titles, descriptions, attendees, start/end times, and recurring event details from Google Calendar.
Are there any limitations to the Google Calendar and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API limits the number of posts that can be made in a given timeframe.
- Accessing historical calendar data beyond a certain period might be restricted.
- Custom JavaScript code requires familiarity with both APIs and the Latenode platform.