Google Chat and Facebook Conversions Integration

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Get real-time Facebook Conversions insights in Google Chat. Latenode’s visual editor makes it easy to set custom triggers and filter data. Scale affordably and stay updated on key conversion events.

Swap Apps

Google Chat

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Chat and Facebook Conversions

Create a New Scenario to Connect Google Chat and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Chat, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Chat or Facebook Conversions will be your first step. To do this, click "Choose an app," find Google Chat or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Google Chat Node

Select the Google Chat node from the app selection panel on the right.

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Google Chat

Configure the Google Chat

Click on the Google Chat node to configure it. You can modify the Google Chat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Chat

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Connect Google Chat

Sign In

Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Google Chat node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Google Chat

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Google Chat

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Configure the Google Chat and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions

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Facebook Conversions Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Chat and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Facebook Conversions

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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Chat, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Chat and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Google Chat and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Chat and Facebook Conversions

Facebook Conversions + Google Sheets + Google Chat: When a new conversion event is received from Facebook Conversions, a new row is added to a Google Sheet to track the conversion. A message is then sent to a Google Chat space to notify the team of the new conversion.

Facebook Conversions + ClickUp + Google Chat: When a new conversion event is received from Facebook Conversions, a task is created in ClickUp to follow up on the lead. A notification is then sent to a Google Chat space to alert the sales team about the new task.

Google Chat and Facebook Conversions integration alternatives

About Google Chat

Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Google Chat and Facebook Conversions

How can I connect my Google Chat account to Facebook Conversions using Latenode?

To connect your Google Chat account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Chat and click on "Connect".
  • Authenticate your Google Chat and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad conversions triggered by Google Chat messages?

Yes, you can! Latenode enables real-time tracking using no-code blocks. Monitor campaign performance directly from chat interactions, improving ad ROI.

What types of tasks can I perform by integrating Google Chat with Facebook Conversions?

Integrating Google Chat with Facebook Conversions allows you to perform various tasks, including:

  • Log new Google Chat messages as Facebook Conversion events.
  • Send Facebook Conversion API events based on chat keywords.
  • Update Facebook Custom Audiences from Google Chat activity.
  • Receive Google Chat notifications for successful conversions.
  • Use AI to analyze chat content and optimize ad targeting.

How do I handle error messages when sending data to Facebook Conversions?

Latenode provides detailed error logs and retry mechanisms. You can also use JavaScript code blocks for advanced error handling logic.

Are there any limitations to the Google Chat and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by the Google Chat and Facebook Conversions APIs may affect workflow speed.
  • Custom audience updates have a processing delay on the Facebook Conversions side.
  • Advanced features might require JavaScript knowledge for full customization.

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