How to connect Google Chat and Google Business Profile
Create a New Scenario to Connect Google Chat and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Chat, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Chat or Google Business Profile will be your first step. To do this, click "Choose an app," find Google Chat or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Google Chat Node
Select the Google Chat node from the app selection panel on the right.

Google Chat
Configure the Google Chat
Click on the Google Chat node to configure it. You can modify the Google Chat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Google Chat node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Google Chat and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Chat and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Google Chat
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Webhook response

Save and Activate the Scenario
After configuring Google Chat, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Chat and Google Business Profile integration works as expected. Depending on your setup, data should flow between Google Chat and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Chat and Google Business Profile
Google Chat + Google Business Profile + Google Sheets: When a new message is received in Google Chat, the flow extracts relevant information and adds a row to a Google Sheet for tracking. The information includes details from Google Business Profile, such as the business name and address.
Google Business Profile + Google Chat + Slack: When a new review is posted on Google Business Profile, a notification is sent to a designated Google Chat channel. A summary of the review is then posted to a specified Slack channel.
Google Chat and Google Business Profile integration alternatives
About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Google Chat and Google Business Profile
How can I connect my Google Chat account to Google Business Profile using Latenode?
To connect your Google Chat account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Chat and click on "Connect".
- Authenticate your Google Chat and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post Google Business Profile reviews to Google Chat?
Yes, you can! Latenode's flexible visual editor allows you to automate notifications, instantly alerting your team to new reviews, so you can respond promptly and improve customer satisfaction.
What types of tasks can I perform by integrating Google Chat with Google Business Profile?
Integrating Google Chat with Google Business Profile allows you to perform various tasks, including:
- Receive instant Google Chat alerts for new Google Business Profile reviews.
- Automatically share positive reviews in dedicated Google Chat channels.
- Trigger internal Google Chat notifications for negative review responses.
- Aggregate review sentiment data and post summaries to Google Chat.
- Update Google Business Profile hours from Google Chat using commands.
How do I trigger actions in Google Chat from new GBP reviews?
Use Latenode's visual builder to set up triggers based on new Google Business Profile reviews, then define actions in Google Chat, such as posting a message.
Are there any limitations to the Google Chat and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google may affect the frequency of data retrieval.
- Historical review data prior to integration setup may not be accessible.
- Custom formatting in Google Chat messages is limited by the platform's API.