How to connect Google Chat and Instagram for Business
Create a New Scenario to Connect Google Chat and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Chat, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Chat or Instagram for Business will be your first step. To do this, click "Choose an app," find Google Chat or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Google Chat Node
Select the Google Chat node from the app selection panel on the right.

Google Chat
Configure the Google Chat
Click on the Google Chat node to configure it. You can modify the Google Chat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Google Chat node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Google Chat and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Chat and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Google Chat
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Chat, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Chat and Instagram for Business integration works as expected. Depending on your setup, data should flow between Google Chat and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Chat and Instagram for Business
Instagram for Business + Google Sheets + Google Chat: When a new media is posted on Instagram, its insights are fetched and appended to a Google Sheet. A daily summary of the latest media insights is then sent to a Google Chat channel.
Instagram for Business + AI Agent + Google Chat: When a new comment is added to an Instagram media, it's sent to an AI Agent for sentiment analysis. If the sentiment is negative, an alert is sent to a dedicated Google Chat channel.
Google Chat and Instagram for Business integration alternatives
About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Google Chat and Instagram for Business
How can I connect my Google Chat account to Instagram for Business using Latenode?
To connect your Google Chat account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Chat and click on "Connect".
- Authenticate your Google Chat and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Google Chat notifications for new Instagram leads?
Yes, you can! Latenode's flexible workflow editor makes it easy to trigger Google Chat messages when new leads come in from Instagram for Business, helping your team respond faster.
What types of tasks can I perform by integrating Google Chat with Instagram for Business?
Integrating Google Chat with Instagram for Business allows you to perform various tasks, including:
- Receive notifications in Google Chat for new Instagram for Business followers.
- Post Instagram for Business updates directly from Google Chat commands.
- Share new Instagram for Business posts automatically in specific Google Chat channels.
- Archive Instagram for Business comments into a Google Chat thread for review.
- Get summaries of Instagram for Business analytics in Google Chat daily.
Can I use JavaScript to customize the integration?
Yes! Latenode allows you to use JavaScript to enhance your Google Chat and Instagram for Business workflows for advanced customization.
Are there any limitations to the Google Chat and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Chat and Instagram for Business APIs may affect performance.
- Complex workflows with many steps can consume more processing resources.
- Certain advanced Instagram for Business features may not be directly supported.