How to connect Google Chat and Omnisend
Create a New Scenario to Connect Google Chat and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Chat, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Chat or Omnisend will be your first step. To do this, click "Choose an app," find Google Chat or Omnisend, and select the appropriate trigger to start the scenario.

Add the Google Chat Node
Select the Google Chat node from the app selection panel on the right.

Google Chat
Configure the Google Chat
Click on the Google Chat node to configure it. You can modify the Google Chat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Google Chat node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Google Chat and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Chat and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Google Chat
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Chat, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Chat and Omnisend integration works as expected. Depending on your setup, data should flow between Google Chat and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Chat and Omnisend
Google Chat + Google Sheets + Omnisend: When a new message is posted in Google Chat, append the message content to a Google Sheet. Then, trigger a customer event in Omnisend.
Omnisend + Google Chat + Shopify: When a new contact subscribes via Omnisend, post a welcome message in Google Chat and create a customer profile in Shopify.
Google Chat and Omnisend integration alternatives
About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Google Chat and Omnisend
How can I connect my Google Chat account to Omnisend using Latenode?
To connect your Google Chat account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Chat and click on "Connect".
- Authenticate your Google Chat and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Omnisend data in Google Chat for urgent notifications?
Yes, you can! Latenode’s visual editor makes it easy to forward key Omnisend data to Google Chat for instant alerts. Stay informed about critical campaign events and customer activity in real time.
What types of tasks can I perform by integrating Google Chat with Omnisend?
Integrating Google Chat with Omnisend allows you to perform various tasks, including:
- Send Google Chat notifications for new Omnisend subscribers.
- Post Omnisend campaign performance updates to a Google Chat channel.
- Trigger Omnisend automations from Google Chat commands.
- Alert team members in Google Chat about high-value Omnisend events.
- Archive Omnisend data to Google Chat for record-keeping purposes.
What Google Chat trigger options are available in Latenode?
Latenode offers triggers for new messages, added users, and other Google Chat events. Utilize these triggers to initiate actions in Omnisend workflows.
Are there any limitations to the Google Chat and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Rate limits apply based on your Google Chat and Omnisend plans.
- File sharing via Google Chat may require additional configuration.