How to connect Google Chat and Zoho CRM
Create a New Scenario to Connect Google Chat and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Chat, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Chat or Zoho CRM will be your first step. To do this, click "Choose an app," find Google Chat or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Chat Node
Select the Google Chat node from the app selection panel on the right.

Google Chat
Configure the Google Chat
Click on the Google Chat node to configure it. You can modify the Google Chat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Google Chat node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

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Zoho CRM

Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Google Chat and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Chat and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Google Chat
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Chat, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Chat and Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Chat and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Chat and Zoho CRM
Google Chat + Zoho CRM + Google Sheets: When a new message is posted in Google Chat, create a new lead or update an existing lead in Zoho CRM. Then, add a row to a Google Sheet to log the interaction.
Zoho CRM + Google Chat + Google Calendar: When a lead is created or updated in Zoho CRM, create a Google Chat message to schedule a meeting. After the meeting is scheduled, create an event in Google Calendar.
Google Chat and Zoho CRM integration alternatives
About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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FAQ Google Chat and Zoho CRM
How can I connect my Google Chat account to Zoho CRM using Latenode?
To connect your Google Chat account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Chat and click on "Connect".
- Authenticate your Google Chat and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Google Chat notifications for new Zoho CRM leads?
Yes, you can! Latenode's visual editor makes it easy to trigger Google Chat messages upon new lead creation in Zoho CRM. Automate updates for faster response times.
What types of tasks can I perform by integrating Google Chat with Zoho CRM?
Integrating Google Chat with Zoho CRM allows you to perform various tasks, including:
- Send Google Chat alerts for updated Zoho CRM contact information.
- Create new Zoho CRM tasks directly from Google Chat messages.
- Post daily summaries of new Zoho CRM leads into Google Chat.
- Update Zoho CRM deal stages based on Google Chat keywords.
- Trigger automated follow-ups in Zoho CRM from Google Chat activity.
Can I use JavaScript functions with the Google Chat integration?
Yes! Latenode allows you to enhance your Google Chat workflows with custom JavaScript code for advanced data manipulation and formatting.
Are there any limitations to the Google Chat and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Zoho CRM custom fields might require advanced mapping.
- High-volume data transfers can be subject to API rate limits.
- Real-time updates depend on the polling interval configured.