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Enrich Omnisend email campaigns with advanced customer segmentation using Google Cloud BigQuery data. Latenode's visual editor and affordable pricing make complex data-driven marketing automation accessible, while scaling easily for any business size with Javascript.
Connect Google Cloud BigQuery and Omnisend in minutes with Latenode.
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Create a New Scenario to Connect Google Cloud BigQuery and Omnisend
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Cloud BigQuery, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Cloud BigQuery or Omnisend will be your first step. To do this, click "Choose an app," find Google Cloud BigQuery or Omnisend, and select the appropriate trigger to start the scenario.
Add the Google Cloud BigQuery Node
Select the Google Cloud BigQuery node from the app selection panel on the right.
Google Cloud BigQuery
Configure the Google Cloud BigQuery
Click on the Google Cloud BigQuery node to configure it. You can modify the Google Cloud BigQuery URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Google Cloud BigQuery node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.
Google Cloud BigQuery
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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Google Cloud BigQuery and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Cloud BigQuery and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Google Cloud BigQuery
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Cloud BigQuery, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Cloud BigQuery and Omnisend integration works as expected. Depending on your setup, data should flow between Google Cloud BigQuery and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Cloud BigQuery + Omnisend + Google Sheets: Analyze data in BigQuery, then use Omnisend to send targeted email campaigns based on the analysis. Log the campaign results, such as the number of emails sent, opened, or clicked, into a Google Sheet for performance tracking and reporting.
Omnisend + Google Cloud BigQuery + Shopify: Track the performance of email campaigns in Omnisend. When a custom event is triggered in Omnisend (e.g., email opened), update customer data in BigQuery. Then, based on the updated BigQuery data, personalize offers in Shopify for those customers.
About Google Cloud BigQuery
Use Google Cloud BigQuery in Latenode to automate data warehousing tasks. Query, analyze, and transform huge datasets as part of your workflows. Schedule data imports, trigger reports, or feed insights into other apps. Automate complex analysis without code and scale your insights with Latenode’s flexible, pay-as-you-go platform.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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How can I connect my Google Cloud BigQuery account to Omnisend using Latenode?
To connect your Google Cloud BigQuery account to Omnisend on Latenode, follow these steps:
Can I update Omnisend contacts with BigQuery data?
Yes, you can! Latenode allows automated data synchronization, ensuring your Omnisend contacts are always up-to-date with the latest insights from Google Cloud BigQuery. Improve segmentation and personalization easily.
What types of tasks can I perform by integrating Google Cloud BigQuery with Omnisend?
Integrating Google Cloud BigQuery with Omnisend allows you to perform various tasks, including:
How do I handle large datasets from Google Cloud BigQuery in Latenode?
Latenode's architecture efficiently handles large datasets, processing data in batches with features like pagination and parallel processing for seamless data handling.
Are there any limitations to the Google Cloud BigQuery and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: