How to connect Google Cloud BigQuery and Omnisend
Create a New Scenario to Connect Google Cloud BigQuery and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Cloud BigQuery, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Cloud BigQuery or Omnisend will be your first step. To do this, click "Choose an app," find Google Cloud BigQuery or Omnisend, and select the appropriate trigger to start the scenario.

Add the Google Cloud BigQuery Node
Select the Google Cloud BigQuery node from the app selection panel on the right.

Google Cloud BigQuery
Configure the Google Cloud BigQuery
Click on the Google Cloud BigQuery node to configure it. You can modify the Google Cloud BigQuery URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Google Cloud BigQuery node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Google Cloud BigQuery and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Cloud BigQuery and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Cloud BigQuery, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Cloud BigQuery and Omnisend integration works as expected. Depending on your setup, data should flow between Google Cloud BigQuery and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Cloud BigQuery and Omnisend
Google Cloud BigQuery + Omnisend + Google Sheets: Analyze data in BigQuery, then use Omnisend to send targeted email campaigns based on the analysis. Log the campaign results, such as the number of emails sent, opened, or clicked, into a Google Sheet for performance tracking and reporting.
Omnisend + Google Cloud BigQuery + Shopify: Track the performance of email campaigns in Omnisend. When a custom event is triggered in Omnisend (e.g., email opened), update customer data in BigQuery. Then, based on the updated BigQuery data, personalize offers in Shopify for those customers.
Google Cloud BigQuery and Omnisend integration alternatives
About Google Cloud BigQuery
Use Google Cloud BigQuery in Latenode to automate data warehousing tasks. Query, analyze, and transform huge datasets as part of your workflows. Schedule data imports, trigger reports, or feed insights into other apps. Automate complex analysis without code and scale your insights with Latenode’s flexible, pay-as-you-go platform.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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FAQ Google Cloud BigQuery and Omnisend
How can I connect my Google Cloud BigQuery account to Omnisend using Latenode?
To connect your Google Cloud BigQuery account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Cloud BigQuery and click on "Connect".
- Authenticate your Google Cloud BigQuery and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Omnisend contacts with BigQuery data?
Yes, you can! Latenode allows automated data synchronization, ensuring your Omnisend contacts are always up-to-date with the latest insights from Google Cloud BigQuery. Improve segmentation and personalization easily.
What types of tasks can I perform by integrating Google Cloud BigQuery with Omnisend?
Integrating Google Cloud BigQuery with Omnisend allows you to perform various tasks, including:
- Automatically adding new Google Cloud BigQuery data rows as Omnisend subscribers.
- Updating Omnisend subscriber properties based on Google Cloud BigQuery analysis.
- Triggering Omnisend email sequences from insights found in Google Cloud BigQuery.
- Creating personalized Omnisend segments from complex Google Cloud BigQuery queries.
- Tracking email campaign performance data in Google Cloud BigQuery for analysis.
How do I handle large datasets from Google Cloud BigQuery in Latenode?
Latenode's architecture efficiently handles large datasets, processing data in batches with features like pagination and parallel processing for seamless data handling.
Are there any limitations to the Google Cloud BigQuery and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization can take time for very large datasets.
- Complex Google Cloud BigQuery queries may require optimization for best performance.
- Rate limits of the Omnisend API may affect high-volume data updates.