How to connect Google Cloud Pub\Sub and Bigin by Zoho CRM
Create a New Scenario to Connect Google Cloud Pub\Sub and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Cloud Pub\Sub, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Cloud Pub\Sub or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Google Cloud Pub\Sub or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Cloud Pub\Sub Node
Select the Google Cloud Pub\Sub node from the app selection panel on the right.


Google Cloud Pub\Sub

Configure the Google Cloud Pub\Sub
Click on the Google Cloud Pub\Sub node to configure it. You can modify the Google Cloud Pub\Sub URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Google Cloud Pub\Sub node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.


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Bigin by Zoho CRM


Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Google Cloud Pub\Sub and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Cloud Pub\Sub and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Bigin by Zoho CRM
Trigger on Webhook
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Google Cloud Pub\Sub
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Webhook response


Save and Activate the Scenario
After configuring Google Cloud Pub\Sub, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Cloud Pub\Sub and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Cloud Pub\Sub and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Cloud Pub\Sub and Bigin by Zoho CRM
Google Cloud Pub/Sub + Bigin by Zoho CRM + Google Sheets: When a new event is received in Google Cloud Pub/Sub, it triggers the creation of a new contact in Bigin. The contact details are then added as a new row in Google Sheets for tracking marketing campaign performance.
Bigin by Zoho CRM + Google Cloud Pub/Sub + Slack: When a new contact is created in Bigin, this triggers a Slack message to a designated channel, notifying sales reps about the new lead captured via Google Cloud Pub/Sub, now added to Bigin.
Google Cloud Pub\Sub and Bigin by Zoho CRM integration alternatives

About Google Cloud Pub\Sub
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Google Cloud Pub\Sub and Bigin by Zoho CRM
How can I connect my Google Cloud Pub\Sub account to Bigin by Zoho CRM using Latenode?
To connect your Google Cloud Pub\Sub account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Cloud Pub\Sub and click on "Connect".
- Authenticate your Google Cloud Pub\Sub and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Bigin leads from Pub\Sub messages?
Yes, you can. Latenode lets you create automated workflows that trigger lead creation in Bigin from Google Cloud Pub\Sub, ensuring immediate action on critical event notifications and boosting sales efficiency.
What types of tasks can I perform by integrating Google Cloud Pub\Sub with Bigin by Zoho CRM?
Integrating Google Cloud Pub\Sub with Bigin by Zoho CRM allows you to perform various tasks, including:
- Create new Bigin leads from specific Google Cloud Pub\Sub messages.
- Update existing Bigin contact details based on Pub\Sub topic events.
- Send custom notifications to sales teams for high-priority messages.
- Log Pub\Sub events as notes within Bigin contact records.
- Automate lead nurturing sequences based on real-time data streams.
HowdoIhandlePub\SubmessageretrylogicwithinLatenodeworkflows?
Latenode offers built-in error handling and retry mechanisms, allowing you to configure robust workflows that handle Google Cloud Pub\Sub message delivery failures gracefully.
Are there any limitations to the Google Cloud Pub\Sub and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript nodes for advanced manipulation.
- Rate limits imposed by Google Cloud Pub\Sub and Bigin API may affect workflow execution.
- Initial setup requires familiarity with Google Cloud Pub\Sub topics and Bigin CRM fields.