How to connect Google Cloud Pub\Sub and Google Analytics
Create a New Scenario to Connect Google Cloud Pub\Sub and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Cloud Pub\Sub, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Cloud Pub\Sub or Google Analytics will be your first step. To do this, click "Choose an app," find Google Cloud Pub\Sub or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Google Cloud Pub\Sub Node
Select the Google Cloud Pub\Sub node from the app selection panel on the right.


Google Cloud Pub\Sub

Configure the Google Cloud Pub\Sub
Click on the Google Cloud Pub\Sub node to configure it. You can modify the Google Cloud Pub\Sub URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Google Cloud Pub\Sub node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Google Cloud Pub\Sub and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Cloud Pub\Sub and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Google Analytics
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Save and Activate the Scenario
After configuring Google Cloud Pub\Sub, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Cloud Pub\Sub and Google Analytics integration works as expected. Depending on your setup, data should flow between Google Cloud Pub\Sub and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Cloud Pub\Sub and Google Analytics
Google Cloud Pub\Sub + Google Analytics + Slack: Upon receiving a message in Google Cloud Pub/Sub, a key event is created in Google Analytics to track important metrics. A Slack message is then sent to a designated channel to alert the team about the event.
Google Analytics + Google Cloud Pub\Sub + Google Sheets: This flow monitors website traffic in Google Analytics using a report. The report data is then published to a Google Cloud Pub/Sub topic, triggering the addition of a new row in a Google Sheet for custom reporting.
Google Cloud Pub\Sub and Google Analytics integration alternatives

About Google Cloud Pub\Sub
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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FAQ Google Cloud Pub\Sub and Google Analytics
How can I connect my Google Cloud Pub\Sub account to Google Analytics using Latenode?
To connect your Google Cloud Pub\Sub account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Cloud Pub\Sub and click on "Connect".
- Authenticate your Google Cloud Pub\Sub and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track website events from Pub/Sub using Analytics?
Yes, using Latenode, you can forward Pub/Sub messages to Google Analytics to track website events. Leverage Latenode's data transformation capabilities to easily map Pub/Sub data to Google Analytics events for enhanced insights.
What types of tasks can I perform by integrating Google Cloud Pub\Sub with Google Analytics?
Integrating Google Cloud Pub\Sub with Google Analytics allows you to perform various tasks, including:
- Send real-time alerts from Pub/Sub topics to Google Analytics as events.
- Track user behavior based on messages published to Pub/Sub.
- Visualize Pub/Sub data trends directly within Google Analytics reports.
- Trigger custom Google Analytics goals based on Pub/Sub message content.
- Analyze the performance of asynchronous tasks using Google Analytics events.
What authentication methods does Latenode support?
Latenode supports OAuth 2.0 and service accounts for Google Cloud Pub\Sub, ensuring secure and compliant access. Use Latenode's built-in credential management for simpler setup.
Are there any limitations to the Google Cloud Pub\Sub and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Analytics has limits on the volume of data it can process daily.
- Real-time data transfer depends on network latency and Pub/Sub message frequency.
- Custom dimensions in Google Analytics require proper setup for Pub/Sub data mapping.