How to connect Google Cloud Pub\Sub and HubSpot
Create a New Scenario to Connect Google Cloud Pub\Sub and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Cloud Pub\Sub, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Cloud Pub\Sub or HubSpot will be your first step. To do this, click "Choose an app," find Google Cloud Pub\Sub or HubSpot, and select the appropriate trigger to start the scenario.

Add the Google Cloud Pub\Sub Node
Select the Google Cloud Pub\Sub node from the app selection panel on the right.


Google Cloud Pub\Sub

Configure the Google Cloud Pub\Sub
Click on the Google Cloud Pub\Sub node to configure it. You can modify the Google Cloud Pub\Sub URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google Cloud Pub\Sub node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.


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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google Cloud Pub\Sub and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Cloud Pub\Sub and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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HubSpot
Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Cloud Pub\Sub, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Cloud Pub\Sub and HubSpot integration works as expected. Depending on your setup, data should flow between Google Cloud Pub\Sub and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Cloud Pub\Sub and HubSpot
Google Cloud Pub/Sub + HubSpot + Slack: When a new message is received in Google Cloud Pub/Sub, it triggers the creation of a new contact in HubSpot. Finally, a Slack message is sent to a specified channel to notify about the new contact.
Google Cloud Pub/Sub + HubSpot + Google Sheets: Upon receiving a new message in Google Cloud Pub/Sub, a new contact is created in HubSpot. The contact details are then added as a new row in a Google Sheet for tracking and reporting purposes.
Google Cloud Pub\Sub and HubSpot integration alternatives

About Google Cloud Pub\Sub
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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FAQ Google Cloud Pub\Sub and HubSpot
How can I connect my Google Cloud Pub/Sub account to HubSpot using Latenode?
To connect your Google Cloud Pub/Sub account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Cloud Pub/Sub and click on "Connect".
- Authenticate your Google Cloud Pub/Sub and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update HubSpot contacts from Pub/Sub messages?
Yes, using Latenode, you can automatically update HubSpot contacts directly from Google Cloud Pub/Sub messages. This keeps your contact data current and synchronized, streamlining your workflows.
What types of tasks can I perform by integrating Google Cloud Pub/Sub with HubSpot?
Integrating Google Cloud Pub/Sub with HubSpot allows you to perform various tasks, including:
- Create new HubSpot contacts from Google Cloud Pub/Sub message data.
- Update existing HubSpot contact properties with data from Google Cloud Pub/Sub.
- Trigger HubSpot workflows based on Google Cloud Pub/Sub message content.
- Send personalized email campaigns via HubSpot based on Google Cloud Pub/Sub data.
- Log Google Cloud Pub/Sub message data as activities in HubSpot contact records.
What data formats does Google Cloud Pub/Sub support on Latenode?
Latenode supports JSON, plain text, and binary data formats from Google Cloud Pub/Sub, offering flexible parsing using built-in functions or JavaScript.
Are there any limitations to the Google Cloud Pub/Sub and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data volumes from Google Cloud Pub/Sub may require optimized workflow design.
- Custom field mappings in HubSpot may need manual configuration in Latenode.
- Rate limits on the HubSpot API can affect high-volume data transfers.