How to connect Google Cloud Pub\Sub and Instagram for Business
Create a New Scenario to Connect Google Cloud Pub\Sub and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Cloud Pub\Sub, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Cloud Pub\Sub or Instagram for Business will be your first step. To do this, click "Choose an app," find Google Cloud Pub\Sub or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Google Cloud Pub\Sub Node
Select the Google Cloud Pub\Sub node from the app selection panel on the right.


Google Cloud Pub\Sub

Configure the Google Cloud Pub\Sub
Click on the Google Cloud Pub\Sub node to configure it. You can modify the Google Cloud Pub\Sub URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Google Cloud Pub\Sub node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


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Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Google Cloud Pub\Sub and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Cloud Pub\Sub and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Instagram for Business
Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Cloud Pub\Sub, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Cloud Pub\Sub and Instagram for Business integration works as expected. Depending on your setup, data should flow between Google Cloud Pub\Sub and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Cloud Pub\Sub and Instagram for Business
Google Cloud Pub/Sub + Instagram for Business + Slack: Monitors new messages published to a Google Cloud Pub/Sub topic. If a message contains specific keywords, the workflow retrieves media from Instagram and shares it to a designated Slack channel.
Instagram for Business + Google Cloud Pub/Sub + Google Sheets: Triggers when a new media is posted on Instagram. This action publishes information about the new post to a Google Cloud Pub/Sub topic, triggering the workflow. The data from Pub/Sub message is then extracted and added as a new row in Google Sheets for tracking post engagement.
Google Cloud Pub\Sub and Instagram for Business integration alternatives

About Google Cloud Pub\Sub
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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FAQ Google Cloud Pub\Sub and Instagram for Business
How can I connect my Google Cloud Pub\Sub account to Instagram for Business using Latenode?
To connect your Google Cloud Pub\Sub account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Cloud Pub\Sub and click on "Connect".
- Authenticate your Google Cloud Pub\Sub and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post Pub/Sub messages as Instagram comments?
Yes, you can! Latenode's visual editor makes it easy to trigger Instagram comments from Pub/Sub messages, automating engagement and improving response times across channels.
What types of tasks can I perform by integrating Google Cloud Pub\Sub with Instagram for Business?
Integrating Google Cloud Pub\Sub with Instagram for Business allows you to perform various tasks, including:
- Automatically posting Instagram comments based on Pub/Sub topic messages.
- Triggering Instagram Business account actions from Google Cloud events.
- Monitoring user engagement metrics via Pub/Sub message queues.
- Creating automated workflows for social media campaign management.
- Sending customer support updates to Instagram via Pub/Sub notifications.
How do I handle large Pub/Sub message volumes in Latenode?
Latenode's architecture scales to handle high message volumes, ensuring reliable Google Cloud Pub/Sub and Instagram for Business automation without performance bottlenecks.
Are there any limitations to the Google Cloud Pub\Sub and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business API still apply.
- Message size limits in Google Cloud Pub/Sub can affect data transfer.
- Complex data transformations may require custom JavaScript code.