How to connect Google Cloud Pub\Sub and Zoho CRM
Create a New Scenario to Connect Google Cloud Pub\Sub and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Cloud Pub\Sub, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Cloud Pub\Sub or Zoho CRM will be your first step. To do this, click "Choose an app," find Google Cloud Pub\Sub or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Cloud Pub\Sub Node
Select the Google Cloud Pub\Sub node from the app selection panel on the right.


Google Cloud Pub\Sub

Configure the Google Cloud Pub\Sub
Click on the Google Cloud Pub\Sub node to configure it. You can modify the Google Cloud Pub\Sub URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Google Cloud Pub\Sub node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.


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Zoho CRM


Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Google Cloud Pub\Sub and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Cloud Pub\Sub and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Google Cloud Pub\Sub
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Webhook response


Save and Activate the Scenario
After configuring Google Cloud Pub\Sub, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Cloud Pub\Sub and Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Cloud Pub\Sub and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Cloud Pub\Sub and Zoho CRM
Google Cloud Pub/Sub + Zoho CRM + Google Sheets: When a new message is received in Google Cloud Pub/Sub, the automation updates a contact in Zoho CRM and logs the update in a Google Sheet.
Zoho CRM + Google Cloud Pub/Sub + Slack: When a deal is closed in Zoho CRM, a message is published to Google Cloud Pub/Sub. This triggers a celebratory announcement in a designated Slack channel.
Google Cloud Pub\Sub and Zoho CRM integration alternatives

About Google Cloud Pub\Sub
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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FAQ Google Cloud Pub\Sub and Zoho CRM
How can I connect my Google Cloud Pub\Sub account to Zoho CRM using Latenode?
To connect your Google Cloud Pub\Sub account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Cloud Pub\Sub and click on "Connect".
- Authenticate your Google Cloud Pub\Sub and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Zoho CRM contacts from Pub/Sub messages?
Yes, you can! Latenode allows seamless updates to Zoho CRM contacts directly from Google Cloud Pub/Sub messages, ensuring real-time data synchronization without coding. Scale your CRM updates effortlessly.
What types of tasks can I perform by integrating Google Cloud Pub\Sub with Zoho CRM?
Integrating Google Cloud Pub\Sub with Zoho CRM allows you to perform various tasks, including:
- Create new Zoho CRM leads from Google Cloud Pub/Sub messages.
- Update existing Zoho CRM contacts based on Pub/Sub data streams.
- Trigger Zoho CRM workflows when specific Pub/Sub events occur.
- Synchronize customer data between systems in real-time.
- Send customized Zoho CRM emails based on Pub/Sub message content.
Can Latenode handle high Pub/Sub message volumes?
Yes, Latenode is designed to handle high volumes of Google Cloud Pub/Sub messages, ensuring reliable and scalable integration with Zoho CRM, even with large datasets.
Are there any limitations to the Google Cloud Pub\Sub and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript code.
- Rate limits of both Google Cloud Pub/Sub and Zoho CRM apply.
- Historical data migration may need custom handling.