How to connect Google contacts and Google Business Profile
Create a New Scenario to Connect Google contacts and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or Google Business Profile will be your first step. To do this, click "Choose an app," find Google contacts or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Google contacts node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


Google contacts
⚙

Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Google contacts and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Google Business Profile
Trigger on Webhook
⚙

Google contacts
⚙
⚙
Iterator
⚙
Webhook response


Save and Activate the Scenario
After configuring Google contacts, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and Google Business Profile integration works as expected. Depending on your setup, data should flow between Google contacts and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and Google Business Profile
Google Contacts + Google Business Profile + Google Sheets: When a contact is updated in Google Contacts, update the corresponding information in Google Business Profile, and log the changes in a Google Sheet.
Google Business Profile + Google Contacts + Slack: When a new review is posted on Google Business Profile, find the reviewer in Google Contacts and notify a relevant team member in Slack with the review details and contact information.
Google contacts and Google Business Profile integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
Similar apps
Related categories

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories
See how Latenode works
FAQ Google contacts and Google Business Profile
How can I connect my Google contacts account to Google Business Profile using Latenode?
To connect your Google contacts account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new contacts to Google Business Profile?
Yes, you can. Latenode's visual editor makes it simple to automatically update your Google Business Profile when new contacts are added, keeping your business information current.
What types of tasks can I perform by integrating Google contacts with Google Business Profile?
Integrating Google contacts with Google Business Profile allows you to perform various tasks, including:
- Automatically update customer info across both platforms.
- Trigger personalized outreach based on contact updates.
- Synchronize contact details to maintain data consistency.
- Create targeted Google Business Profile posts.
- Log contact interactions for comprehensive customer history.
How can I filter Google contacts data within Latenode workflows?
Latenode offers advanced filtering options for Google contacts, using no-code blocks, JavaScript, or AI for precise data selection.
Are there any limitations to the Google contacts and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google may affect large data transfers.
- Custom field mapping may require advanced configuration.
- Real-time synchronization depends on Google's API availability.