How to connect Google contacts and Instagram for Business
Create a New Scenario to Connect Google contacts and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or Instagram for Business will be your first step. To do this, click "Choose an app," find Google contacts or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Google contacts node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


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Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Google contacts and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Google contacts
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google contacts, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and Instagram for Business integration works as expected. Depending on your setup, data should flow between Google contacts and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and Instagram for Business
Google Contacts + Instagram for Business + Slack: When a new contact is added to Google Contacts, a welcome message is sent to the user via Instagram for Business, and a notification is sent to a designated Slack channel to inform the team.
Instagram for Business + Google Contacts + Google Sheets: When a new user follows the Instagram for Business account, their information is used to create a new contact in Google Contacts and logged in a Google Sheets spreadsheet for contact management.
Google contacts and Instagram for Business integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Google contacts and Instagram for Business
How can I connect my Google contacts account to Instagram for Business using Latenode?
To connect your Google contacts account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically message new Google contacts on Instagram?
Yes, you can! Latenode lets you build a workflow that triggers personalized Instagram DMs when a new contact is added to Google contacts, streamlining engagement and outreach automatically.
What types of tasks can I perform by integrating Google contacts with Instagram for Business?
Integrating Google contacts with Instagram for Business allows you to perform various tasks, including:
- Create new Instagram followers as Google contacts.
- Send promotional messages to Google contacts via Instagram.
- Update Google contacts with Instagram profile information.
- Segment contacts based on Instagram engagement data.
- Track campaign performance using contact properties.
What contact data can I access from Google contacts in Latenode?
You can access all standard contact fields, including names, emails, phone numbers, addresses, and custom labels, enabling detailed segmentation and personalization.
Are there any limitations to the Google contacts and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect high-volume automation.
- Custom field mapping might require advanced configuration.
- Changes to either app's API can impact workflow functionality.