How to connect Google contacts and Mixpanel
Create a New Scenario to Connect Google contacts and Mixpanel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or Mixpanel will be your first step. To do this, click "Choose an app," find Google contacts or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mixpanel Node
Next, click the plus (+) icon on the Google contacts node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.


Google contacts
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Mixpanel


Authenticate Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Configure the Google contacts and Mixpanel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and Mixpanel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Mixpanel
Trigger on Webhook
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Google contacts
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google contacts, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and Mixpanel integration works as expected. Depending on your setup, data should flow between Google contacts and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and Mixpanel
Google Contacts + Mixpanel + Google Sheets: When a new contact is added to Google Contacts, a corresponding event is tracked in Mixpanel. The contact information is then logged in Google Sheets for further analysis of contact sources.
Mixpanel + Google Contacts + Slack: When a user from Google Contacts performs a key action tracked in Mixpanel, the automation retrieves the contact details from Google Contacts and sends a notification to a designated Slack channel.
Google contacts and Mixpanel integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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See how Latenode works
FAQ Google contacts and Mixpanel
How can I connect my Google contacts account to Mixpanel using Latenode?
To connect your Google contacts account to Mixpanel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and Mixpanel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Google contacts events in Mixpanel?
Yes, you can! Latenode lets you send Google contacts data to Mixpanel, enriching user profiles and enabling behavior-based targeting, enhanced by custom JavaScript and AI insights.
What types of tasks can I perform by integrating Google contacts with Mixpanel?
Integrating Google contacts with Mixpanel allows you to perform various tasks, including:
- Add new Google contacts as users in Mixpanel.
- Update Mixpanel user profiles with Google contacts data.
- Track contact creation events in Mixpanel.
- Segment users in Mixpanel based on Google contacts fields.
- Trigger personalized messages based on contact updates.
What Google contacts data is accessible in Latenode?
Latenode allows access to all standard Google contacts fields, including name, email, phone, address, and custom fields.
Are there any limitations to the Google contacts and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial sync of a very large contact list can take time.
- Complex data transformations may require JavaScript knowledge.
- Mixpanel event limits are independent of Latenode.