How to connect Google contacts and Salesforce
Create a New Scenario to Connect Google contacts and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or Salesforce will be your first step. To do this, click "Choose an app," find Google contacts or Salesforce, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the Google contacts node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.


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Salesforce


Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Google contacts and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Salesforce
Trigger on Webhook
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Google contacts
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google contacts, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and Salesforce integration works as expected. Depending on your setup, data should flow between Google contacts and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and Salesforce
Google Contacts + Salesforce + Slack: When a new contact is added to Google Contacts, a new lead is created in Salesforce. Then, a welcome message is sent to a designated Slack channel.
Salesforce + Google Contacts + Google Sheets: When a contact is updated in Salesforce, the corresponding contact in Google Contacts is updated, and the contact information is saved in a Google Sheet.
Google contacts and Salesforce integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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See how Latenode works
FAQ Google contacts and Salesforce
How can I connect my Google contacts account to Salesforce using Latenode?
To connect your Google contacts account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Salesforce leads from new Google contacts?
Yes, you can! Latenode automates lead creation, instantly adding new Google contacts to Salesforce. This saves time and ensures all leads are captured efficiently.
What types of tasks can I perform by integrating Google contacts with Salesforce?
Integrating Google contacts with Salesforce allows you to perform various tasks, including:
- Creating new Salesforce contacts from new Google contacts.
- Updating Salesforce contacts when Google contacts are modified.
- Syncing contact details between both platforms in real-time.
- Adding Google contacts to Salesforce campaigns automatically.
- Removing contacts from Salesforce when deleted from Google.
What Google contacts data can I access on Latenode?
Latenode provides access to all standard and custom Google contacts fields, allowing flexible data manipulation within your workflows.
Are there any limitations to the Google contacts and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google contacts and Salesforce may affect performance.
- Complex data transformations may require JavaScript coding knowledge.
- Real-time syncing depends on the polling frequency set within Latenode.