How to connect Google contacts and WooCommerce
Create a New Scenario to Connect Google contacts and WooCommerce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or WooCommerce will be your first step. To do this, click "Choose an app," find Google contacts or WooCommerce, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WooCommerce Node
Next, click the plus (+) icon on the Google contacts node, select WooCommerce from the list of available apps, and choose the action you need from the list of nodes within WooCommerce.


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WooCommerce


Authenticate WooCommerce
Now, click the WooCommerce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WooCommerce settings. Authentication allows you to use WooCommerce through Latenode.
Configure the Google contacts and WooCommerce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and WooCommerce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WooCommerce
Trigger on Webhook
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Google contacts
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google contacts, WooCommerce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and WooCommerce integration works as expected. Depending on your setup, data should flow between Google contacts and WooCommerce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and WooCommerce
WooCommerce + Mailchimp + Google Contacts: When a new customer is added in WooCommerce, they are added to a specific list in Mailchimp. If the customer doesn't exist in Google Contacts, they are created.
WooCommerce + Google Contacts + Google Sheets: Track new WooCommerce orders. First, check if the customer exists in Google Contacts using the customer's email. If not, create a new contact. Then, log the purchase details (order ID, customer name, order total) in a Google Sheet.
Google contacts and WooCommerce integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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About WooCommerce
Automate WooCommerce tasks inside Latenode. Sync orders, manage inventory, or trigger customer actions without code. Connect WooCommerce data to other apps, like CRMs or email platforms. Use Latenode's visual editor and built-in tools to scale your e-commerce automation beyond basic plugins. Customize further with JavaScript when needed.
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See how Latenode works
FAQ Google contacts and WooCommerce
How can I connect my Google contacts account to WooCommerce using Latenode?
To connect your Google contacts account to WooCommerce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and WooCommerce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update customer details in Google contacts after a purchase?
Yes! Latenode’s visual editor makes it easy to trigger updates in Google contacts upon new WooCommerce orders. Centralize customer data and improve contact management efficiency.
What types of tasks can I perform by integrating Google contacts with WooCommerce?
Integrating Google contacts with WooCommerce allows you to perform various tasks, including:
- Automatically add new WooCommerce customers to Google contacts.
- Update contact information in Google contacts based on order updates.
- Segment contacts in Google contacts based on WooCommerce purchase history.
- Send personalized emails using Google contacts data after purchase.
- Create targeted marketing lists from WooCommerce customer data.
How do I handle duplicate contacts when syncing Google contacts?
Latenode lets you use JavaScript or AI blocks to deduplicate contacts based on email or name, preventing redundant entries.
Are there any limitations to the Google contacts and WooCommerce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google contacts and WooCommerce APIs may affect performance with large datasets.
- Complex data transformations might require JavaScript knowledge.
- Custom fields in Google contacts require manual mapping in the Latenode workflow.