How to connect Google Dialogflow ES and Facebook Conversions
Create a New Scenario to Connect Google Dialogflow ES and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Dialogflow ES, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Dialogflow ES or Facebook Conversions will be your first step. To do this, click "Choose an app," find Google Dialogflow ES or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Google Dialogflow ES Node
Select the Google Dialogflow ES node from the app selection panel on the right.

Google Dialogflow ES
Configure the Google Dialogflow ES
Click on the Google Dialogflow ES node to configure it. You can modify the Google Dialogflow ES URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Google Dialogflow ES node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Google Dialogflow ES and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Dialogflow ES and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Google Dialogflow ES
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Webhook response
Save and Activate the Scenario
After configuring Google Dialogflow ES, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Dialogflow ES and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Google Dialogflow ES and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Dialogflow ES and Facebook Conversions
Google Dialogflow ES + Facebook Conversions + Google Sheets: When a user intent is successfully detected in Dialogflow, indicating a conversion, the details are sent to Facebook Conversions API as an event and logged in a Google Sheet for ad campaign performance tracking.
Google Dialogflow ES + Slack + Facebook Conversions: Triggered when Dialogflow ES detects a successful user intent. Sends a notification to a designated Slack channel. In addition, it sends this conversion data to Facebook Conversions to track user actions.
Google Dialogflow ES and Facebook Conversions integration alternatives
About Google Dialogflow ES
Use Google Dialogflow ES in Latenode to build smart chatbots and automate customer service tasks. Connect Dialogflow to your databases, CRMs, or other apps for personalized responses. Create visual workflows that handle complex conversations without code, adding custom logic with JavaScript where needed. Scale your AI-powered interactions using Latenode's flexible automation platform.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ Google Dialogflow ES and Facebook Conversions
How can I connect my Google Dialogflow ES account to Facebook Conversions using Latenode?
To connect your Google Dialogflow ES account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Dialogflow ES and click on "Connect".
- Authenticate your Google Dialogflow ES and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook ad conversions triggered by chatbot interactions?
Yes, you can easily track conversions! Latenode's visual editor simplifies mapping Dialogflow intent data to Facebook Conversions, giving insight into ad performance fueled by chatbot interactions.
What types of tasks can I perform by integrating Google Dialogflow ES with Facebook Conversions?
Integrating Google Dialogflow ES with Facebook Conversions allows you to perform various tasks, including:
- Automatically log lead information captured by your Dialogflow chatbot to Facebook.
- Trigger custom Facebook conversion events based on user interactions in Dialogflow.
- Personalize Facebook ad campaigns using data collected from Dialogflow conversations.
- Create custom audiences in Facebook based on Dialogflow user attributes.
- Optimize ad spend by correlating Dialogflow interaction data with Facebook conversions.
How do I handle complex logic between Dialogflow and Facebook Conversions?
Latenode enables complex logic using JavaScript code blocks alongside a no-code editor. This provides flexible data transformation and custom condition handling.
Are there any limitations to the Google Dialogflow ES and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Dialogflow ES and Facebook Conversions APIs may apply.
- Advanced custom audience creation in Facebook requires a good understanding of Facebook's API.
- Real-time data synchronization depends on the responsiveness of both Google Dialogflow ES and Facebook Conversions.