How to connect Google Dialogflow ES and HubSpot
Create a New Scenario to Connect Google Dialogflow ES and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Dialogflow ES, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Dialogflow ES or HubSpot will be your first step. To do this, click "Choose an app," find Google Dialogflow ES or HubSpot, and select the appropriate trigger to start the scenario.

Add the Google Dialogflow ES Node
Select the Google Dialogflow ES node from the app selection panel on the right.

Google Dialogflow ES
Configure the Google Dialogflow ES
Click on the Google Dialogflow ES node to configure it. You can modify the Google Dialogflow ES URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google Dialogflow ES node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google Dialogflow ES and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Dialogflow ES and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Trigger on Webhook
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Google Dialogflow ES
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Save and Activate the Scenario
After configuring Google Dialogflow ES, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Dialogflow ES and HubSpot integration works as expected. Depending on your setup, data should flow between Google Dialogflow ES and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Dialogflow ES and HubSpot
Google Dialogflow ES + HubSpot + Google Sheets: When a customer support request is received via Dialogflow, a new contact is created or updated in HubSpot. The details of the request are then added as a new row in Google Sheets for tracking and analysis.
Google Dialogflow ES + HubSpot + Slack: When a lead engages with the Dialogflow chatbot, their information is logged in HubSpot as a new or updated contact. A notification is then sent to the appropriate sales representative in Slack.
Google Dialogflow ES and HubSpot integration alternatives
About Google Dialogflow ES
Use Google Dialogflow ES in Latenode to build smart chatbots and automate customer service tasks. Connect Dialogflow to your databases, CRMs, or other apps for personalized responses. Create visual workflows that handle complex conversations without code, adding custom logic with JavaScript where needed. Scale your AI-powered interactions using Latenode's flexible automation platform.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Google Dialogflow ES and HubSpot
How can I connect my Google Dialogflow ES account to HubSpot using Latenode?
To connect your Google Dialogflow ES account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Dialogflow ES and click on "Connect".
- Authenticate your Google Dialogflow ES and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I qualify leads from chatbot interactions in HubSpot?
Yes, with Latenode. Automatically update HubSpot contacts based on Google Dialogflow ES conversations. Qualify leads faster, personalize interactions, and improve conversion rates, all with no-code logic.
What types of tasks can I perform by integrating Google Dialogflow ES with HubSpot?
Integrating Google Dialogflow ES with HubSpot allows you to perform various tasks, including:
- Automatically create new HubSpot contacts from Google Dialogflow ES conversations.
- Update existing HubSpot contact properties based on chatbot data.
- Trigger HubSpot workflows based on Google Dialogflow ES intent recognition.
- Log Google Dialogflow ES conversation transcripts as HubSpot activity.
- Segment HubSpot contacts based on their interactions with the chatbot.
How do I handle complex logic between Google Dialogflow ES and HubSpot?
Latenode’s visual editor enables you to implement advanced logic, including JavaScript and AI steps, to manage complex interactions between Google Dialogflow ES and HubSpot.
Are there any limitations to the Google Dialogflow ES and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Dialogflow ES quotas for requests may impact high-volume workflows.
- Custom field mappings in HubSpot might require initial configuration.
- Complex data transformations may require JavaScript knowledge.