How to connect Google Forms and Attio
Create a New Scenario to Connect Google Forms and Attio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Attio will be your first step. To do this, click "Choose an app," find Google Forms or Attio, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Attio Node
Next, click the plus (+) icon on the Google Forms node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.

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Authenticate Attio
Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.
Configure the Google Forms and Attio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Attio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Forms, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Attio integration works as expected. Depending on your setup, data should flow between Google Forms and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Attio
Google Forms + Attio + Slack: When a new response is submitted in Google Forms, a new entry is created in Attio, and a notification is sent to a Slack channel to alert the sales team.
Attio + Google Forms + Google Sheets: When a new entry is created in Attio, data will be used to populate a Google Form, and the response will be tracked in Google Sheets.
Google Forms and Attio integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Attio
Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.
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See how Latenode works
FAQ Google Forms and Attio
How can I connect my Google Forms account to Attio using Latenode?
To connect your Google Forms account to Attio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Attio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Attio profiles from Google Forms responses?
Yes, you can! Latenode lets you map form fields directly to Attio attributes, instantly updating profiles. Benefit: real-time data synchronization, efficient lead management.
What types of tasks can I perform by integrating Google Forms with Attio?
Integrating Google Forms with Attio allows you to perform various tasks, including:
- Create new Attio contacts from Google Forms submissions.
- Update existing Attio records with new form data automatically.
- Trigger email sequences in Attio based on form responses.
- Add form respondents to specific Attio segments or lists.
- Generate reports in Attio summarizing Google Forms data.
Can I use conditional logic with Google Forms submissions in Latenode?
Yes! Latenode’s visual editor lets you add conditional paths based on form answers, ensuring relevant Attio actions are triggered.
Are there any limitations to the Google Forms and Attio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form logic may require custom JavaScript for advanced data transformation.
- File uploads from Google Forms are subject to Attio's storage limitations.
- Rate limits from either Google Forms or Attio may affect high-volume workflows.