How to connect Google Forms and Bitly
Create a New Scenario to Connect Google Forms and Bitly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Bitly will be your first step. To do this, click "Choose an app," find Google Forms or Bitly, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bitly Node
Next, click the plus (+) icon on the Google Forms node, select Bitly from the list of available apps, and choose the action you need from the list of nodes within Bitly.

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Authenticate Bitly
Now, click the Bitly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bitly settings. Authentication allows you to use Bitly through Latenode.
Configure the Google Forms and Bitly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Bitly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Forms, Bitly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Bitly integration works as expected. Depending on your setup, data should flow between Google Forms and Bitly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Bitly
Google Forms + Bitly + Google Sheets: When a new form is submitted in Google Forms, the workflow shortens any URLs found in the response using Bitly, and then saves the original response data, including the shortened URLs, to a new row in Google Sheets.
Bitly + Google Forms + Slack: When a new Bitlink is created in Bitly, this workflow posts a message to a Slack channel with a link to a Google Form, allowing team members to provide feedback on the content the Bitlink redirects to.
Google Forms and Bitly integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Bitly
Use Bitly in Latenode to automatically shorten and track links within your workflows. Share campaign URLs, monitor click rates, and optimize outreach directly from your automated processes. Combine Bitly's link management with Latenode's flexible logic and data integrations for end-to-end control, avoiding manual updates and broken flows.
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See how Latenode works
FAQ Google Forms and Bitly
How can I connect my Google Forms account to Bitly using Latenode?
To connect your Google Forms account to Bitly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Bitly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I shorten Google Form URLs automatically?
Yes! Latenode automates shortening Google Form URLs via Bitly, then adds them to a database or sends them via email. Save time and ensure consistent link management.
What types of tasks can I perform by integrating Google Forms with Bitly?
Integrating Google Forms with Bitly allows you to perform various tasks, including:
- Automatically shorten long Google Forms URLs after submission.
- Track the number of clicks on shortened links in Bitly.
- Dynamically generate short links based on form response data.
- Update a spreadsheet with shortened URLs and click metrics.
- Share shortened links on social media platforms automatically.
How can I dynamically update a Bitly link using Google Forms data?
Use Latenode's JavaScript block to manipulate Google Forms data and update Bitly links in real-time, customizing the short link based on form inputs.
Are there any limitations to the Google Forms and Bitly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Bitly link customization is limited to Bitly's available options.
- Rate limits apply to both Google Forms and Bitly APIs.
- Complex logic might require JavaScript knowledge.